產品設計的最終目的,是要設計出具有吸引力的產品,而這些產品使消費者都願意花錢購買。然而,以往有關產品設計的研究,忽略了產品設計的最後階段,如何才能滿足消費者全方位的感受。因此,本研究試圖發展一種基於消費者整體滿意度的產品評價的技術。本研究訂定消費型數位相機作為產品評估的目標產品,提出的技術,整合了感性工學及Kano模型;經由本整合技術,設計元素對產品意象的影響,以及產品意象對於消費者整體滿意度的影響,可被徹底的了解。數量化理論I類被使用於本研究之數學建模基礎,其成果可提供作為有關每個不同設計元素對於不同消費者的細部知識。最後,基於本整合技術,本研究並設計出一款新產品,並做滿意度驗證測試,其測試結果很好,且所提出的整體滿意度指標,可用為清楚檢驗所設計產品好壞的指引。
The ultimate purpose of product design is to design attractive products that customers are willing to spend money to buy them. However, past studies concerning the product design neglected the final stage of how to satisfy customers’ overall sensation. Therefore this study attempts to develop a product evaluation scheme based on the overall customers’ satisfaction. To illustrate the manipulation process, the digital camera is used as our target product. The proposed scheme integrates the Kansei engineering with the Kano’s model. Through this integrated scheme, the influence of design elements on product images and product images on overall customers’ satisfaction are thoroughly investigated. The quantification theory type-I is used as the mathematical modeling basis and it provides the detailed quantified information of every design elements on different customers’ preferences. In the end, a new product is designed and tested based on the proposed integrated scheme. The test result is good and the proposed overall satisfaction index may be used as a guide to clearly identify the goodness of designed products.