尋找幸福的所在：線上遊戲玩家幸福感及其影響因素之研究

In Search of the Happiness: A Study on the Factors Influencing Online Gamer Perceived Well-Being

蕭銘雄(Ming-Hsiung Hsiao) ； 戴秀慧(Hsiu-Hui Tai)

《台灣管理學刊》 17卷2期 (2017/08) Pp. 29-56

https://doi.org/10.6295/TAMJ.201708_17(2).0002

摘要

本研究旨在探討線上遊戲玩家社會支持、流暢體驗、持續涉入、休閒效益與幸福感之間的關係，藉此增加非玩家對於線上遊戲的正向看法。之後，本研究以線上遊戲玩家為調查對象，採開放式之網路問卷調查方式蒐集資料，以驗證本研究之研究假設。實證研究結果顯示，線上遊戲玩家的流暢體驗正向影響幸福感，但持續涉入與休閒效益對幸福感的影響並不顯著。此一結果顯示，線上遊戲玩家的幸福感大多源自流暢體驗，也就是這種流暢體驗的感覺，造就了玩家的幸福感。在這過程中，社會支持與持續涉入都扮演著關鍵角色，兩者透過流暢體驗來提升幸福感。另一方面，社會支持與持續涉入對提升線上遊戲的休閒效益都有正向的影響，但休閒效益卻無法造成幸福感的提升。

關鍵字

線上遊戲 ； 社會支持 ； 持續涉入 ； 流暢體驗 ； 休閒效益 ； 幸福感

並列摘要

Online games have become one of the main leisure activities in all walks of life. Accordingly, how online game players feel and perceive about online game participation is a subject worth exploring. With the increasing pressure of modern life and the sense of alienation between people, it is expected that players can have physical and spiritual improvement and thus raise their own happiness from online games which is a medium of emotional communication and recreation. Therefore, the purpose of this study is to examine the relationship among social support, enduring involvement, flow experience, leisure benefits, and well-being on online game players, with an aim to increase non-player's positive view for online game. For this purpose, this study investigates the relationship among social support, enduring involvement, flow experience, leisure benefits, and well-being on online game players. After reviewing the relevant literature, it builds a research model to examine the relationship among social support, enduring involvement, flow experience, leisure benefits, and well-being on online game players. For data collection, this study adopts online questionnaire survey on online game players. Finally, a total of 617 effective questionnaires are collected and analyzed. The results show that gamers' flow experience has a positive effect on their well-being, while enduring involvement and leisure benefits don't. Such results indicate that gamers' well-being comes mainly from the flow experience in playing the games. Moreover, although the involvement does not have a direct effect on wellbeing, it still holds an indirect effect on well-being through flow experience. Surprisingly, the leisure benefits do not bring along any well-being. In any case, the social support generates its extensive effects on all the enduring involvement, flow experience, and leisure benefits.

並列關鍵字

online game ； social support ； enduring involvement ； flow experience ； leisure benefits ； well-being

參考文獻

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