太平山之遊客滿意度及與部落生態旅遊策略聯盟意向分析

Analysis of Tourists' Satisfactions in the Tai-Pin-Shan National Forest Recreation Area and Strategic Alliances with Tribal Ecotourism

林浩立(Hao-Li Lin) ； 吳思儀(Si-Yi Wu) ； 林澔貞(Hao-Chen Lin) ； 林鴻忠(Hong-Chung Lin)

《宜蘭大學生物資源學刊》 12卷 (2016/12) Pp. 1-17

https://doi.org/10.6175/job.2016.12.11

摘要

本研究主要探討太平山遊客滿意度、推薦到部落生態旅遊之意向及公私策略聯盟認同度，經兩年問卷調查與分析結果：1.遊客滿意度除天然災害整修與收費標準未達滿意外，其餘問項皆在滿意以上。2.推薦到部落生態旅遊之意願高，顯示多數遊客尋求多樣的遊憩資源與體驗。3.公部門與部落生態旅遊策略聯盟之認同度，各問項皆在同意與非常同意之間。整體而言，遊客對太平山的經營管理持正面肯定的看法，同時太平山也通過國內外服務與環境管理相關鑑定，顯示有能力輔導周邊的部落，共同發展生態旅遊。

關鍵字

遊客滿意度 ； 生態旅遊 ； 策略聯盟 ； 公私協力

並列摘要

This study focused on tourists' satisfactions in the Tai-Pin-Shan National Forest Recreation Area, recommendatory intentions to take the nearby tribal ecotourism, and the degree of acceptance about ecotourism strategic alliances between public sector and tribal community. After 2 years survey of questionnaire, the outcome of statistical analysis is shown as follow: 1.Most of question items are in satisfactory through visitors interview survey, except for natural disasters refurbishment and the charges. 2.There is a high degree about visitors' intentions to recommend other people to take the tribal ecotourism nearby the Tai-Pin-Shan. It shows that most visitors seek diverse recreation resources and experience. 3.All question items of Identification about ecotourism strategic alliances between public sector and tribal community are between the consent and the extreme consent. Overall, the visitors hold a positive view in relation to the management of Tai-Pin-Shan. In the meanwhile, Tai-Pin-Shan also past the appraisal related to service and environmental management, showed the ability to counseling neighboring tribe in developing ecotourism together.

並列關鍵字

Tourist Satisfaction ； Ecotourism ； Strategic alliances ； Partnership