菜單版面標示管理系統之研究

菜單是餐廳的廣告代言人、商品目錄，不當標示會影響企業經營績效，甚至嚴重影響商譽。本文目的乃基於防範未然之需求下，發展一套可應用在菜單設計過程中，針對版面標示與內容揭露進行自我檢核管理之系統，以降低菜單版面標示失誤發生之機率。由於菜單版型會隨著餐飲經營類型與規模、版型規格等而異，因此本文以中高價位餐廳使用整本多頁式菜單為研究標的物，透過多元管道研究設計，經文獻研析、專家訪談、消費者對菜單版面標示重視度問卷調查之前測分析後，最終以修正式德菲法蒐集21位專家意見，確立此菜單版面標示管理系統之架構包含：二大類別、九個構面、60個標示指標。最後，據此提出餐飲業以菜單版面標示之「共通性原則執行」及「特定性資訊揭露」做為餐廳之管理資訊揭露工具時之管理建言。

關鍵字

菜單設計；菜單版面標示；菜單管理；餐廳

並列摘要

Menu is the restaurant's advertising spokesperson and catalog. Improper menu-labeling information will affect the business performance, and even seriously damage the business reputation. The purpose of this paper is to develop a set of system that can be applied to the menu design process, self-check, and management of the menu layout and content disclosure to reduce the chances of labeling errors in the menu layout. Because the menu version will be varied with the food business type and size, and layout type specifications, this study selected the multi-page menus used in the upscale restaurants as the major subject and then used multiple channels as the research methods on the menu layout labeling. First, we integrated the initial menu layout labeling index and structure by literature review, expert interviews, and the related questionnaires concerning the degree of importance on consumer's menu layout labeling index to modify the Delphi Method's questionnaires. Then, the second step was examined by two rounds through 21 menu-design experts' opinions via the modified Delphi method. Finally, the structure of management system of menu layout labeling including two major categories, nine dimensions and 60 indices are established. In addition, this study used the system as a restaurant's information disclosure tool and proposed management suggestions regarding the ＂common principle implementation＂ and ＂specific information disclosure＂ in menu layout labeling for the restaurants.