社群媒體中的自我主體性與被動性－以Facebook為例

隨著全球化的趨勢，國與國之間，人與人之間的互動與連結表現的十分突出，並且基於技術的發展，將這種現實的關係架構於網絡之中，使得這種關係在虛擬空間中可以不受地域、民族、國家、時空的限制而得以實現，社群媒體便是這一文化現象的產物。社群媒體中的網際網絡同現實關係一樣具有社會性質，是文化與經濟發展的意識形態的物化，而人作為其中的生產者與參與者具有主體性與被動性雙重面向。本文以臉書作為對象，探討人的自我主體性與被動性在其平台運作機制中的關係，並且結合社會學，後現代理論等學者的相關論點，以批判性思維看待自我在臉書平台中閱讀、分享、點贊等行為的互動因素，對自我個體在當下社群媒體時代的處境進行分析並提出相關建議。

關鍵字

社群網絡；自我；臉書（Facebook）；主體性與被動性；價值

並列摘要

With the trend of globalization, it is based on the development of technology that people in every country have more interactive. This kind of realistic relationship is built into the network, making this relationship out of virtual space can linking without restrictions of the region, village, country, and the social media is the product of this cultural phenomenon. The Internet in the social media has the same social characteristics as the actual relationship. It is the materialization of the ideology of cultural and economic development, and the person as the producer and the participant has the dual orientation of subjectivity and passiveness.This paper takes Facebook as the object, discusses the relationship between human self-subjectivity and passiveness in its platform operation mechanism, and combines sociological, post-modern theory and other scholars’ relevant arguments. and considers self in the Facebook platform with critical thinking. then focus on the Facebook platform read, share, thumb up, such as the interaction of the actives, the individual self in the present situation of the era of social media is analyzed and related Suggestions are put forward.

並列關鍵字

Social Network ； Oneself ； Facebook ； Subjectivity And Passivity ； Value

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