摘要
在競爭與壓力的環境中，懷舊成為人們對過往美好事物的慰藉，形成產品設計的新式風格。特別是在燈具產品，懷舊風格不僅能創造懷舊情境氣氛，更能凝聚大眾的情感共鳴，能有效塑造懷舊感。本研究目的主要探討台灣懷舊燈具的設計特徵並調查不同世代消費者對懷舊燈具的情感魅力因素。研究第一階段蒐集100張具有懷舊意象的懸吊式燈具圖，邀請9位久居台灣地區逾20年的對象進行評價構造法訪談，歸納出「物資缺乏」、「竹簍燈籠」及「教堂」3項懷舊印象，並獲得所對應的11項懷舊造形情感與21項懷舊設計特徵。第二階段以Kano品質雙向問卷調查消費者對懷舊燈具的情感魅力因素。調查四群不同世代年齡層的消費者回收101份有效問卷，統計結果發現「物資缺乏」的懷舊印象能讓消費者產生較高的懷舊情感，其魅力品質包含簡單的、復古的、陳舊的、古樸的及古老的5項造形情感及對應14項懷舊設計特徵，進一步的設計特徵將在本文中討論。
並列摘要
In an environment of competition and pressure, nostalgia has become a comfort for those who miss the wonderful things in the past and a new style of product design. In particular, nostalgic lamps can not only create a nostalgic atmosphere but also arouse affectionate resonance among the public and effectively generate a sense of nostalgia. This study aims to explore the design features of nostalgic lamps in Taiwan and analyze the attractive quality of nostalgic lamps for consumers of different generations. In the first research stage, 100 nostalgic pictures of suspended lamps were collected, and 9 subjects who had lived in Taiwan for over 20 years were invited to take the interviews based on the evaluation grid method. In this way, three nostalgic images, including ＂Lack of material resources＂, ＂Bamboo baskets and lanterns＂ and ＂Churches＂, and corresponding 11 nostalgic form affections and 21 nostalgic design features were obtained. In the second research stage, the Kano Quality Two-way Questionnaire was utilized to probe into the attractive quality of nostalgic lamps for consumers. The questionnaire was distributed among four groups of consumers of different generations and ages, and 101 valid questionnaire copies were retrieved. According to the statistical results, ＂Lack of material resources＂ attracts a stronger nostalgic affection from consumers and its charming quality includes five form affections (＂simple＂, ＂vintage＂, ＂obsolete＂, ＂quintessential＂ and ＂ancient＂) and corresponding 14 nostalgic design features. Improvement of design features will be discussed in this paper.
參考文獻
延伸閱讀
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