Festival tourisms can be important activities to develop local tourism and to increase local benefits. Using special characteristics, many festival events are held to attract crowds. In this study, the Hsinchu Kite Festival in 2017 was the case to investigate the actual participation. The questionnaire survey and analysis were conducted to explore the relationship between marketing strategies and satisfaction of the festival. The results show that visitors are satisfied with the marking strategies. The price, package, and cooperation are the highest factors in marketing strategy recognition. The results also show that marketing strategies have significant impacts on the satisfaction of tourists, the social and economic backgrounds of the visitors have different recognition and satisfaction. Finally, marketing strategies are proposed.