電子雜誌Apps上閱讀介面設計之探討

行動載具上的電子雜誌閱讀平台以往只流通著雜誌掃描後之電子檔，但近來出現重製雜誌內容的形式，以對應使用者對影音效果、舒適操控之需求。然而，對於行動載具上電子雜誌閱讀介面設計的接受程度、良好的使用設計原則或滿意度研究仍不夠完整。若能找出電子雜誌Apps於行動載具上的介面設計要素，與使用者能夠接受的舒適易讀的介面設計方針等影響使用者使用意願之因素，則有助電子雜誌Apps製作者編排設計出適合使用者的電子雜誌Apps內容。本論文以電子雜誌Apps之使用者為對象，使用整合性科技接受模型（UTAUT）為研究架構，以「效用期望」、「易讀期望」、「互動性」、「使用者經驗」、「促成因素」等五個影響使用意願的面向，以及「經驗」、「性別」等兩個調節變項，進行問卷設計與調查，輔以訪談大綱進行研究。研究結果發現「效用期望」、「互動性」面向明顯影響「使用意願」，且「效用期望」對「使用意願」的影響會受到「經驗」的干擾。另外，「使用者經驗」對「互動性」會呈正向影響，「使用意願」對「使用行為」也呈正向影響。最後，提出適合於行動載具上閱讀電子雜誌Apps之閱讀介面設計和內容上的相關建議。

關鍵字

整合性科技接受模型；電子雜誌Apps ；介面設計；行動載具

並列摘要

The electronic magazine reading platforms of mobile devices were usually composed of the scanned paper articles in the past. Recently, in order to satisfy the users' needs of both multimedia effects and comfortable operations, the contents are further reproduced. However, as there are not enough investigations on acceptability and principles of interface design, the design elements of high -quality electronic magazine apps are still unknown. In other words, the way to design a high-quality electronic magazines contents and man-machine interface is still vague. This paper employs the UTAUT model as the research architecture and postulates five direct determinants of use: ＂performance expectation＂, ＂effort expectation＂, ＂interaction＂, ＂users' experience＂, and ＂facilitating conditions＂ with two moderators: ＂experience＂ and ＂gender＂ for designing the questionnaire and conducting the interviews. The experimental result shows that both ＂performance expectation＂ and ＂interaction＂ have positive influence on ＂intention to use＂. The above positive influence of ＂performance expectation＂ on ＂intention to use＂ is interfered by ＂experience＂. Moreover, ＂users' experience＂ also has positive influence on ＂interaction＂. Furthermore, ＂intention to use＂ also has positive influence on ＂facilitating conditions＂. Finally, the suggestions on the design for both reading interface and contents of electronic magazine apps are proposed.

並列關鍵字

UTAUT ； Electronic magazine apps ； Interface design ； Mobile devices

參考文獻

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電子雜誌Apps上閱讀介面設計之探討

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