老年人的顧客聲音之研究

每個人終究有老病之時，但當此刻真的到來時，可有想過如何規劃及照顧好自己的老年生活嗎 ?事前的規劃，這時候更顯得的重要了。人口老化已是當今世界各先進國家共同所面臨的社會問題，而依據世界衛生組織的定義，老年人口65歲以上占總人口比率達到7%時，稱為「高齡化社會」，達到14%是「高齡社會」，若達20%則稱為「超高齡社會」，國家發展委員會預估2025年時，臺灣人口65歲以上老年人口占總人口比率將佔19.9%。臺灣也因人口結構改變-少子化與高齡化，造成家庭可照顧老人的人力少，需要老人照顧老人的相對增高。而本研究透過量化分析，來探討老人真正的需求，就各種角度及透過大數據分析及問卷調查，分別從老年人的角度以及年輕人的角度來探討老人的心聲，傾聽內心真正的需求，選擇適合自己的安養方式，期望達到自在且愉快的終老，本研究除了參考國外的安養做法之外，也檢視目前臺灣在現有的條件的環境下，政府所採取的政策與措施，地方政府透過社區鄰里設置了老年活動中心，安排各種活動及老人的長照服務站等等，期望能照顧到這些中高齡族群，也藉由老年人與年輕人的共居的生活方式，彼此照顧，藉以拉近彼此的距離，也是俗稱的青銀共居，期使能達到世代融合，邁向老幼皆有所養的和諧共融目標。本研究採問券調查法，來探討老人真正的需求，以65歲至96歲的100位老年人及178位的18至35歲的大學生，從年輕人及老年人的角度探討傾聽老人真正的心聲，前後問券共計278份，其中有效樣本為265份，無效樣本為13份，有效回收率達 95%，而根據臺灣與世界各地已發起的「青銀共居」全新照護模式，從中找出轉機，進而提出可行的商業性的因應方法。

關鍵字

幸福移居；照顧服務產業；老人需求；青銀共居

並列摘要

Everyone has an old age, but when it comes to the moment, can you think about how to plan and take care of your old life? The planning beforehand is even more important. The ageing of the population is a common social problem faced by the advanced countries in the world. According to the definition of the World Health Organization, when the elderly population is over 65 years old and the total population ratio reaches 7%, it is called “aged society”, reaching 14%. In the "old age society", if it is 20%, it is called "super-age society". The National Development Committee estimates that in 2025, Taiwan's population over 65 years old will account for 19.9% of the total population. Taiwan’s demographic structure has also changed. The younger and more aging, the family has less manpower to care for the elderly, and the elderly need to care for the relative increase of the elderly. This study explores the real needs of the elderly through quantitative analysis. From various angles and through big data analysis and questionnaire surveys, we explore the voices of the elderly from the perspective of the elderly and young people, and listen to the real needs of the people. Suitable for your own way of nurturing, and expect to achieve a comfortable and happy end of life. In addition to referring to foreign ethics practices, this study also examines the current policies and measures adopted by the government under the existing conditions of the local government. Through the community neighborhoods, we set up old-age activity centers, arrange various activities and long-term service stations for the elderly, etc., and hope to take care of these middle-aged and ethnic groups, and also take care of each other through the living lifestyle of the elderly and young people. The distance between each other is also commonly known as the co-existence of Qingyin. The period enables the integration of generations to reach the goal of harmony and integration. This study examines the voucher survey method to explore the real needs of the elderly. The 100 elderly people aged 65 to 96 and 178 18- to 35-year-old college students explore the true meaning of the elderly from the perspective of young people and the elderly. A total of 278 questions and answers, including 265 valid samples, 13 invalid samples, and an effective recovery rate of 95%. Based on the new “green and silver” new care model that has been launched in Taiwan and around the world, we have found out Turn around, and then propose a viable commercial response method.