台灣高科技產業策略客戶管理因素之探討

Exploring the Factors Linking to Strategic Account Management in Taiwan’s Hi-Tech Industries

林一祥(I-Shiang,Lin)

指導教授 ： 徐悌

淡江大學/管理學院/企業管理學系碩士班/碩士(2006年)

https://doi.org/10.6846/TKU.2006.01175

摘要

本篇摘要未授權

關鍵字

關鍵客戶管理 ； 策略客戶管理 ； 競爭能力基礎管理

並列摘要

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並列關鍵字

Key Account Management ； Strategic Account Management ； Competence-Based Management

參考文獻

59. Su, Li-Wen.(2004), “The Study of Key Account’s Relationship Quality and Organizational Performance.” Graduate Institute of International Business Administration, Tamkang University.

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