消費者對智慧建築創新服務接受意願之研究-科技接受模式的理論觀點

The Study Of Accepted Intention Of Innovative Services For Smart Buildings From Consumers- The Theoretical Perspective Of Technology Acceptance Model (TAM)

林育伶(Yuling Lin)

指導教授 ： 李國瑋

國立臺中科技大學/商學院/企業管理系碩士班/碩士(2019年)

摘要

近年人工智慧及物聯網提高了智慧建築更豐富的可能性。然而，時至今日，台灣民眾對於智慧建築的內容及其創新服務體驗及認知，仍停留於大型公共建設及私人豪宅，對於智慧建築的發展與理解反而多局限於居家家電產品。換而言之，多數消費者無法確實體會智慧服務的本質，導致台灣對於智慧建築的實際在地需求，仍需要持續進行市場調查與消費者輪廓探索。
本研究的主要目的是以台中地區消費者對於智慧住宅的使用態度與使用意圖的影響因素，並進行關聯性的分析與探討，即在於以科技接受模式(TAM)為分析觀點，納入智慧建築的高價認知與風險接納程度，深入探討消費者其對智慧建築功能使用態度之影響。本研究主要以便利抽樣法進行調查，由問卷填答者針對網路問卷內容進行填答。本研究採用問卷調查法，問卷調查時間自民國108年5月25日至108年6月2日止，共蒐集有效問卷255份。運用SPSS12.0與AMOS5統計套裝軟體進行問卷分析與結果闡釋。
研究結果顯示：
(1) 服務便利性對認知易用性呈正向顯著影響。
(2) 服務便利性對認知有用性呈正向顯著影響。
(3) 認知易用性對使用態度呈正向顯著影響。
(4) 認知有用性對使用態度呈正向顯著影響。
(5) 使用態度對使用意圖呈正向顯著影響。
最後，本研究提出建議與未來研究方向，以供建商作為智慧居家服務之建案進行參考。

關鍵字

智慧建築 ； 智慧居家服務 ； 科技接受模式 ； 購買意願

並列摘要

ABSTRACT

In recent years, artificial intelligence (AI) and the internet of things (IoT) have increased the possibilities of smart buildings. However, nowadays, the innovative service experience and knowledge in smart buildings from Taiwanese consumers are still limited to large-scale public construction or luxury buildings, and for the development and understanding of smart buildings, they are mostly limited to home appliances. In other words, most consumers can't really understand the essence of smart service in smart buildings, which leads to Taiwan's actual local demand for smart buildings, and it still needs continuous market research and profile exploration.
This study explored the factors of acceptance attitude about smart buildings influencing the intension of consumers in Taichung metropolitan. Based on technology acceptance model (TAM), this research also discussed the relations between following six aspects of “Perceived Ease of Use”, “Perceived Usefulness”, “Service convenience”, “Innovation Resistance”, “Usage Attitude” and “Usage Intension”. For this study, we collected 255 valid samples from network questionnaire during 2019.06.29~2019.07.02. The questionnaires were analyzed by using SPSS12.0 to descriptive statistics reliability and validity analysis and through the Amos5 for verification of model analysis and path analysis and hypothesis testing.
After the questionnaires and data analysis, summarize five conclusions:
(1) “Service convenience” has a significant positive impact on “Perceived Ease of Use”.
(2) “Service convenience” has a significant positive impact on “Perceived Usefulness”.

(3) “Perceived Ease of Use” has a significant positive impact on “Usage Attitude”.
(4) “Perceived Usefulness” has a significant positive impact on “Usage Attitude”.
(5) “Usage Attitude” has a significant positive impact on “Usage Intension”.
Finally, this study proposes recommendations and future research directions for reference by builders as a smart home service and smart buildings.

Keyword：Smart building、Smart home service、Technology acceptance model、
purchase intention

並列關鍵字

Smart Building ； Smart Home Service ； Technology Acceptance Model ； Purchase Intention

參考文獻

文獻補充

一、中文文獻

1. 王英俊(2005)，管理科學文摘2005年第05期，"關於服務創新的幾點思考"

2. 朱碧靜(2012)，圖書館學與資訊科學大辭典，"科技接受模型"

3. 李奕葳(2018)，國立高雄應用科技大學企業管理碩士論文，"以科技接受模式探討智慧型手機使用行動支付意願之研究"