柬埔寨台商投資動機與面臨之經營問題探討

The Study of Investment Motivation and Managerial Problems of Taiwan Companies in Cambodia

黃瑞灥(Jui-Chuan Huang)

指導教授 ： 黃信豪

國立虎尾科技大學/管理學院/工業工程與管理研究所/碩士(2009年)

摘要

對外投資是許多企業擴展版圖、提昇自己的競爭力的策略之一。由於台灣內需市場規模較小且土地和勞工等成本卻愈來愈高，加上來自中國大陸及東南亞國家不斷增加的競爭壓力，使得台灣許多企業不得不外移投資設廠以確保其競爭優勢。然而海外投資往往需投入大筆的資金且企業對投資地區與國家並非十分地了解，對企業而言海外投資的風險相對於國內投資要來的高，因此企業再從事海外投資決策時必須非常謹慎。

近年來台商在對外投資的國家大部分集中在中國大陸，但在中國大陸於2008年1月1日開始實施新勞動合同法之後，造成大陸台商經營成本的增加，進而影響到台商產品的競爭力，所以許多台商企業開始往勞動及土地成本較低的東南亞國家遷移。其中，屬於東南亞國協(ASEAN)10個會員國之一的柬埔寨便越來越受到矚目。為了使台商能於投資前了解柬埔寨的投資環境及問題，本研究使用問卷調查的方法，針對目前已投資柬埔寨的台商企業進行了解其選擇投資柬埔寨的動機與目前企業經營所面臨的問題，希望研究的結果能提供將來台商企業投資柬埔寨時之參考。

關鍵字

對外投資 ； 台商企業 ； 柬埔寨 ； 投資動機 ； 經營問題

並列摘要

Foreign direct investment is one of the strategies that many companies use to expand their territory and improve their competitiveness. Due to the increase in Taiwan’s land and labor costs as well as the increasing competition from China and Southeast Asia countries, many Taiwan companies have to invest in foreign country in order to maintain competitive advantage. However, the risk in foreign investment is much higher than in domestic investment because most of the companies are not familiar with the situation and culture of the foreign country. Therefore, company has to be caution in making foreign investment decision.

China has been the most popular investing place for Taiwan companies in recent years. However, after China implementing the new Labor Contract Law, the operating cost has increased and affected company’s competitive advantage. Therefore, many Taiwan companies start to shift their investment from China to low labor cost countries in Southeast Asia. Among these counties, Cambodia, which is one of the members of the Association of Southeast Asian Nations (ASEAN), has received a lot of attention lately. In order to let Taiwan companies understand more about Cambodia’s investment environment, this study investigates the investment motivation and managerial problems of the Cambodia’s Taiwan companies by using questionnaire method. Hopefully, the result of this study can be used as a reference for Taiwan companies seeking investment in Cambodia.

並列關鍵字

Foreign Direct Investment ； Taiwan Companies ； Cambodia ； Investment Motivaion ； Managerial Problems

參考文獻

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