Title

代工料件採購模式最適化評估-以某電腦公司為例

Authors

余昇融

Key Words

競合關係 ; 採購行為與策略 ; 代工模式 ; 代工料件模式 ; Co-opetition ; buying mode ; outsourcing ; purchasing behavior

PublicationName

中央大學管理學院高階主管企管碩士班學位論文

Volume or Term/Year and Month of Publication

2011年

Academic Degree Category

碩士

Advisor

黃同圳;鄭晉昌

Content Language

繁體中文

Chinese Abstract

採用委外代工製造的模式已是各品牌公司的主要生產製造策略,且普遍應用在實務上。但因為代工廠商眾多且集中,相對地搶單狀況激烈,每個階段必須對生產設備及技術進行大量的投資,經營風險自然居高不下。所以在品牌公司與代工廠之間的策略合作是必然的趨勢。然而在進行評估時,除了垂直整合的差異、合作對象的背景、經營策略型態的評析、合作模式與內容的考量,還包括了最重要的材料成本的資金輸出入,在合作前詳細的評估了解,都是可以減少合作時的傷害,加強雙方關係的合作效益為重點。 在資訊產業界,外包代工策略的成敗除了合作夥伴所必須能提供的核心資源、製造規模、相互學習及誠信互惠能力之外,還必須以成本的合理性為重要的評估依據。個案公司除了持續擴展業務銷售量能力及增加產能之外,還須將必要的成本費用支出管控在合理的範圍之內。個案公司的生產製造策略是以外包代工廠取代自行設立自有工廠,專注於創新研發及品牌行銷。在個案公司的生產製造策略下,代工料件採購模式將是對於成本最直接影響的重大項目。在管理外包料件採購模式的架構下,共分為四種採購模式。B/S 料件(Buy and Sell,即為買進賣出)、Consign 料件(所有料件皆由品牌公司負責採購作業,並轉由代工廠協助生產)、Assign 料件(指定供應商、指定價格、指定分配比例等)以及Turn Key料件(即為由代工廠商自行採購管控)。 本研究試圖探討個案公司外包代工料件採購模式在相對的市場結構下對產品成本的影響為何?並以競合關係、採購行為與策略採購及代工模式之特性等相關理論基礎進行分析,以瞭解目前該兩種產品 (NoteBook、NetBook)的發展現況,同時界定筆記型電腦(Notebook)與EeePC (NetBook)在不同代工料件採購模式中所在的成本位置;評估B/S、Consign、Assign及Turn Key這四種的代工料件採購模式是否適合個案公司的管理模式,對於代工料件的採購模式關係提出建議,並針對其相關性提出發展因應策略,最後指出如何讓代工料件採購模式的成本朝向最適化的方向執行? 依據所提出的四種代工料件採購模式來看,針對代工料件採購模式的組成結構以提出研究建議;B/S模式為材料成本最高,人工操作及費用最高,同時也需要負擔高額的財務操作費用,故並不建議採用此方式。Assign模式及Turn Key都是由代工廠進行採購作業,相關的採購作業與人事運作都是由代工廠進行處理,品牌公司只需要負擔設計與銷售作業,其成本的差異並不明顯。Consign模式為材料成本最低,且採購作業、運輸作業及人事運作都是由品牌公司主導。因為個案公司為設計、創新及品牌管理的公司,相關的實際運作在公司內部務必以品質、彈性、速度及成本為主要的作業依據,相關的實務操作與研究開發都還是由個案公司獨立運作。故經過個案公司的深入訪談比對後及實際代工料件採購成本分析的最適化評估後,建議以Consign模式為個案公司最適化的建議。

English Abstract

In the information industry, the success of outsourcing partner strategies in addition to provide core resources, manufacturing scale, mutual learning and integrity of the mutual capabilities that more than cost impact as an important basis for this assessment. The cost must be necessary to control spending within a reasonable range. In case the company’s manufacturing strategy that parts procurement cost will be the most direct impact for major. To manage of “outsouring buying mode” framework there are four case of buying mode. B/S mode (Buy and Sell, Its do buyin than resell to EMS operation), Consign mode (All Logistic operation own by brand company but manufacture at EMS), Assign mode (Assigned supplier, price and allocation ratioto EMS), and Turn Key mode (Procurement and logistic operation own by EMS). This study attempts to explore between of the “outsouring buying mode” and EMS structure in the relative cost of the product under the impact? And to Co-opetition, strategic sourcing/purchasing behavior and outsouring buying mode theoretical characteristics to analysis.Preference of two products (NoteBook, NetBook) while defining different buying mode where the cost of position. Based on the four buying mode proposals, all B / S mode for the highest material and manual operation cost, also need to pay the high cost of financial operations, so do not recommend using this method. Both assign and T/K mode logistic’s operations and production related operations are handled by the EMS, the branding company only process the design and marketing operations that can not spare more cost. The consign mode show the lowest purchasing cost and logistic operations but transport and finance operations handeled by host branding company. Because this branding company focus on design, innovation and brand management for related to the actual operation. Therefore, it is recommended to Consign mode is optimization model for the case company''s recommendations.

Topic Category 管理學院 > 管理學院高階主管企管碩士班
社會科學 > 管理學
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