Title

以路徑分析探討客製化對客製化支付意願之影響-RFID技術應用於醫院之研究

Translated Titles

Using Path Analysis to Explore the Impact of Customization on Willingness to Pay for Customization: RFID Application in Hospitals

Authors

許秀真

Key Words

信任 ; 知覺客製化意願 ; 知覺客製化價值 ; 客製化支付意願 ; 知覺客製化程度 ; Willingness to Pay for Customization ; Trust ; Perceived Willingness toward Customization ; Perceived Value of Customization ; Perceived Degree of Customization

PublicationName

朝陽科技大學企業管理系學位論文

Volume or Term/Year and Month of Publication

2009年

Academic Degree Category

碩士

Advisor

程永明

Content Language

繁體中文

Chinese Abstract

近來,無線射頻辨識(Radio Frequency Identification; RFID)技術已成為實務界人士與研究者關注的焦點。一個完整的RFID系統通常需要視企業應用的需求有效自動辨識與資料採集。亦即,各公司皆因具有獨特之需求與程序而常需針對其RFID系統進行客製化。然而,過去研究卻鮮少注意到RFID系統客製化與整合應用於醫療產業之議題。因此,植基於相關文獻之回顧,本研究建構一個路徑分析模型以探討「知覺客製化意願」、「知覺客製化程度」、「知覺客製化價值」、「信任」與「客製化支付意願」等構面間之影響關係。本研究以29所醫院之員工為研究對象,共發放290份問卷,問卷發放期間為2009年2月9日至2009年4月9日,共約兩個月,其中有效回收問卷為204份 ,有效回卷率為70.34%。而研究架構及研究假設皆透過多元廻歸分析法進行驗證。本研究之結果彙整如下:總合來說,若系統供應商可以執行些令醫院知覺其為醫院提供RFID系統客製化服務之意願的適切策略行動,則這些策略行動將能增加醫院對系統供應商所提供RFID系統客製化程度之知覺,進而可透過醫院對此RFID系統客製化服務之知覺價值提昇與醫院對系統供應商之信任程度提昇,進ㄧ步強化醫院對系統供應商所提供之RFID系統客製化服務之支付意願。

English Abstract

Radio frequency identification (RFID) technology is currently being spotlighted by business practitioners and researchers. A whole RFID system usually requires effective automatic identification and data capture that meets the requirements for all business applications. That is, each company has its own set of unique requirements and procedures that often requires customization to its RFID systems. However, little attention is being made on applications for RFID system customization and integration in hospital environments. Hence, based on the related literature reviews, this study constructs a path analytical model to explore the relationships among, perceived willingness toward customization, perceived degree of customization, perceived value of customization, trust, and willingness to pay for customization. The respondents involved in this study are the employees from 29 hospitals. A total of 290 questionnaires were sampled, the questionnaire survey about two month period from February 9, 2009 to April 9, 2009, a total of 204 responses was deemed usable for the analyses, a 70.34% usable response rate. The research framework and all of the research hypotheses were demonstrated by the statistics techniques of multiple regression analysis. The results of this study are summarized as follows. Synthetically speaking, if the RFID suppliers can implement the fitting actions that make the hospitals perceive their willingness toward customization for the RFID systems, these actions will be able to promote the hospitals’ consciousness for the degree of customization to the RFID systems, and further enhance the hospitals’ willingness to pay for customization to the RFID systems by the hospitals’ perceived value of customization to the RFID systems and trust in RFID suppliers.

Topic Category 管理學院 > 企業管理系
社會科學 > 管理學
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