從限塑浪潮中淘金－屬於台灣的限塑商機

The business opportunities in Taiwan brought by the plastic restriction policy and the plastic restriction trend

鄭宇茹(Yu-Ru Jeng)

指導教授 ： 林麗雲

共同指導教授 ： 蕭富元(Fu-Yuan Hsiao)

國立臺灣大學/社會科學院/新聞研究所/碩士(2020年)

https://doi.org/10.6342/NTU202003884

摘要

近年來，國際上減塑風潮加劇，各國政府的限塑政策也不斷更新，人們不管是主動還是被動，漸漸地改變生活型態的同時，也改變了某些產業的型態。有些企業因為政策而獲得了大量的關注，商品也跟著大賣；有些人也因為跟上潮流，用創新的模式服務民眾新增的需求。

像是賣環保吸管的QC館、FNG世代設計的寶特袋，皆是因為限塑政策進而熱賣的商品。又或是想要減少一次性塑膠杯、紙杯使用的環保杯出租業者青瓢，還有推出大賣的環保隨身杯的傳產第三代源源鋼藝，他們則是看到了趨勢，抓住了商機。但不管是哪一家公司，他們的出發點都是希望環境、社會能更好。就連因為政策而受害、影響業績的生物可分解業者，研發材質的初衷也是想要解決塑膠垃圾的問題。

本深度報導除了介紹不同個案減塑的創新商品或服務，以及他們看到的商機之外，也探討在減塑政策、風潮之下產生的問題，進一步去挖掘台灣的優勢和劣勢，希望能讓台灣的政府、企業以及民眾擁抱商機的同時，也能真正邁向永續發展。

關鍵字

減塑 ； 限塑政策 ； 塑膠 ； 循環經濟 ； 商機 ； 環保 ； 永續發展

並列摘要

In recent years, the plastic reduction becomes an irresistible global trend, the governments of various countries limit the plastic policy is also constantly updated. As people gradually change their lifestyle, so has the pattern of some industries change.

Some companies get a lot of attention because of the plastic restriction policies, and their products also sell very well. Some are also trying to keep up with the trend, with innovative models to serve the new needs of the public.

For example, environmental straws by the QC store and the bags designed by FNG are products that are popular in the market because of the plastic restriction policy. Or QingPiao, a green cup renter reduced the use of disposable plastic cups and paper cups; the steel company made popular portable cups. Both of them witnessed the trend and seized the opportunity.

But no matter which company, their starting point is to improve the environment and society. Even the biodegradable industry, which has been hurt by the policy and affects its business performance, is developing materials in the first place to solve the plastic waste problem.

This in-depth report aims to introduce different case about plastic reduction-related innovation goods or services, and business opportunities. It also discusses the problems arising from the policies and trends of plastic reduction and further examines Taiwan's strengths and weaknesses.

The purpose of this report is to enable the government, enterprises and people of Taiwan to embrace business opportunities while truly moving towards sustainable development.

並列關鍵字

plastic reduction ； plastic policy ； plastic ； circular economy ； business opportunities ； environmental protection ； sustainable development

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