* Airiti Library,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 83 ) 〈TOP〉
  1. 10. 林隆儀(2004)。產品類別特徵與產品資訊對私有品牌產品知覺品質的影響」。行銷評論,2004年秋季,第1卷第1期,頁75-104。
  2. 2. Assael, Henry,(1995). Consumer Behavior and Marketing Action, 5th ed, Cincinnati,OH: South-Western College Publishing.
  3. 5. Burnkrant, R. E., & Cousineau, A., (1975). Informational and Normative Social Influence in Buying Behavior., Journal of Consumer Research, 2, (pp 206-215).
  4. 6. Geertz, Clifford(1973). The Interpretation of Cultures: Selected Essays. New York: Basic Books.
  5. 8. Flynn, L. R. and Goldsmith, R. E.(1993). Application of the Personal Involvement Inventory in Marketing, Psychology and Marketing, Vol.10, (pp 357-366).
Times Cited (1) 〈TOP〉
  1. 劉可芳(2014)。熟年世代對長宿休閒的屬性偏好及市場區隔之研究。臺灣大學農業經濟學研究所學位論文。2014。1-92。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :