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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 86 ) 〈TOP〉
  1. [2]王淑婷(2005)。<產品品質口碑對消費者品牌形象、品牌態度及購買意願之影響-以化妝品產業為例>,淡江大學管理科學研究碩士論文。
  2. [16]黃建中(2004)。<網站優惠政策對消費意願影響之研究-以食品網站為例>,國立成功大學管理學院高階管理碩士在職專班碩士論文 。
  3. [19]曾乾凱(2006)。<探討消費者資訊豐富度對不同購買通路之 購物意願模式研究—以大學生選購3C產品為例>,淡江大學應用統計學系碩士論文。
  4. [2]Antil, J. H.(1984). Conceptualization and operationalization of involvement, Advances in Consumer Research, 11, pp.203-209.
  5. [3]Bagozzi, R. P., and Yi, Y.(1988). On the evaluation of structural equation models, Academy of Marketing Science, 16(2), pp.74-94.
Times Cited (2) 〈TOP〉
  1. 鍾玉玲(2009)。網站形象、網購價值對網購滿意與網購忠誠之研究—以網購化妝品行為進行探討。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2009。1-97。 
  2. 陳立婷(2017)。美妝網站可用性評估。淡江大學資訊與圖書館學系數位出版與典藏數位學習碩士在職專班學位論文。2017。1-100。
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