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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 161 ) 〈TOP〉
  1. 吳建和,蔡翔斯,林群佑(民93)。音樂商品消費行為特性之調查研究-以大學生族群為例。大業學報,13(2),69-80。
  2. 周歆凱(民92)。利用資料探勘技術探討急診高資源耗用者之特性。台灣大學醫療機構管理研究所碩士論文,未出版,台北市。
  3. 周靈山、陳淑滿(民92)。大眾傳播研究中運動廣告意涵之探討。大專體育,65,116-122。
  4. 徐揚(民88)。正視運動行銷的功能—談運動從業人員的運動行銷正確觀。大專體育雙月刊,44,67-72。
  5. 徐振傑(民93)。女性商品,男性代言電視廣告中的「新」男性形象與再現意涵。傳播與管理研究,3(2),133-159。
Times Cited (1) 〈TOP〉
  1. 謝茂傑(2016)。經濟全球化下運動產業的發展及競爭之研究 -以美國耐吉(NIKE)與歐洲阿迪達斯(ADIDAS)為例。淡江大學歐洲研究所碩士班學位論文。2016。1-107。
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