Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
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Reference ( 64 ) 〈TOP〉
  1. 8.楊國樞,「社會及行為科學研究法」,東華書局,民國69年。
  2. 2.Arndt, J. ,”Role of Product-Related Conversation in the Diffusion of A New Product, ” Journal of Marketing Research,1967,pp.291-295.
  3. 3.Balabanovic, M. and Shoham, Y., “Fab: Content-Based, Collaborative Recommendation,” Communications of the ACM, 40(3), 1997, pp. 66-72.
  4. 4.Badrul, S., George, K. , Joseph, K., and John, R., “Analysis of
  5. Recommendation Algorithm for E-Commerce,” Communication of ACM, 2000.
Times Cited (11) 〈TOP〉
  1. 孫湘婷(2011)。多準則評分系統於合購網站主購之推薦。中原大學企業管理研究所學位論文。2011。1-101。 
  2. 張能志(2006)。協同過濾技術應用於財務規劃之研究-以保險商品為例。中原大學資訊管理研究所學位論文。2006。1-110。 
  3. 郭凌祥(2012)。多變量分析應用在CRM之研究。長榮大學資訊管理研究所學位論文。2012。1-57。 
  4. 胡少杰(2011)。混合式項目推薦排序演算法於健康知識網站之應用。臺北醫學大學醫學資訊研究所學位論文。2011。1-85。 
  5. 韓双福(2003)。應用協同過濾機制於 商機撮合電子報之研究 –以食品業電子市集為例。中原大學資訊管理研究所學位論文。2003。1-113。
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