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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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ACI:

Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

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Chinese Abstract 〈TOP〉
Abstract 〈TOP〉
Reference ( 17 ) 〈TOP〉
  1. Alderson, W.(1957).Marketing Behavior and Executive action.Home Wood, IL:Lrwin.
  2. Berry, L. L.(1980).Service Marketing Is Different.Business,30(May/June),24-29.
  3. Berry, L. L.,Lefkowith, Edwin F.,Clark, Terry(1988).In Services, What's in a Name?.Harvard Business Review,66(5),28-30.
  4. Broderick, Amanda J.,Mueller, Rene D.(1999).A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: the Psychology of the Food Shopper.Journal of Marketing Theory & Practice, Fall99,7(4),97.
  5. Dawson, Scott,Bloch, Peter H.,Ridgway, Nancy M.(1990).Shopping Motives, Emotional States, and Retail Outcomes.Journal of Retailing,66(4),408.
  6. Debra Grace,Aron O''Cass(2004).Exploring Consumer Experiences with a service brand.The Journal of Product and Brand Management,13(4/5),257.
  7. Keller, Kevin L.(1993).Conceptualizing, measuring, and managing customer-based equity.Journal of marketing,57(1),1-22.
  8. Lewis, B. R.(1989).Consumer Care in Service Organizations.Marketing Intelligence and Planning,7,18-22.
  9. Mathwick, Charla,Naresh Malhotra,Edward, Rigdon(2001).Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment.Journal of Retailing,77,39-56.
  10. Padgett, Dan,Douglas Allen(1997).Communicating Experiences: A Narrative Approach to Creating Service Brand Image.Journal of Advertising,24(4),49-62.
  11. Pine, B. J.,J. H. Gilmore(1998).Welcome to the Experience Economy.Harvard Business Review, Boston,76(4),97.
  12. Schiffman, Leon G.,Leslie Lazar Kanuk(2000).Consumer Behavior.NJ:Prentice Hall.
  13. Schmitt, B.(1999).Experiential Marketing: A New Framework for Design and Communication.Design Marketing Journal,10(2),10-16.
  14. Sheth, J. N.,B. I. Newman,B. L. Gross(1991).Why we buy what we buy: a theory of consumption values.Journal of Business Research,22,159-170.
  15. Waller, Rob,Delin, Judy(2003).Cooperative Brands: The Importance of Customer Information for Service Brands.Design Management Journal,63-69.
  16. 王世澤(2003)。桃園縣,國立中央大學企業管理研究所。
  17. 蔡杉源(2003)。高雄市,國立高雄第一科技大學行銷與流通所。
Times Cited ( 5 ) 〈TOP〉
  1. 蘇瑜琳(2009)。格子店舖之價值階層模式探討:消費者與租賃者觀點。朝陽科技大學企業管理系學位論文。93。1-93。
  2. 谷炘慈(2013)。虛擬經驗與消費價值對顧客忠誠度之影響:以大型多人線上角色扮演遊戲為例。元智大學資訊傳播學系學位論文。131。1-131。
  3. 鍾碧蔙(2013)。探討老屋餐廳消費者行為研究─以台南市老屋欣力為例。高雄餐旅大學旅遊管理研究所在職專班學位論文。98。1-98。
  4. 蔡宗政(2012)。品牌識別策略管理探討。暨南大學經營管理碩士在職專班學位論文。55。1-55。
  5. 徐欣瑋(2011)。態度忠誠及行為忠誠之變數影響探討—以星巴克為案例。臺北大學國際企業研究所學位論文。138。1-138。
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