室內展場景觀對遊客知覺與行為意圖的影響：以臺北市立動物園大貓熊館為例

The Influences of Visitors' Perception in an Indoor Exhibition in Taipei Zoo: A Case Study at Giant Panda House

許澤宇(Che-Yu Hsui) ； 蘇姵文(Pei-Wen Su)

《首府休閒學報》 1卷1期 (2015/09) Pp. 69-94

https://doi.org/10.6586/TJLS.2015.1(1)4

摘要

本研究旨在探討人工建築物內之擬自然環境對遊客知覺感受之影響，以臺北動物園室內展館－大貓熊館，為實驗施測進行場域。研究方式係以大貓熊館實景為視覺刺激物，以實際進入大貓熊館展場且停留超過1分鐘以上遊客為調查對象，進行包括景觀自然度、知覺復癒、景觀偏好、物種偏好，展館停留等行為意圖之心理量表評估。研究結果顯示大貓熊館整體環境可歸類為復癒性環境，此外本研究也發現，即便該場館屬於室內展場，有諸多人工設施在內，但整體景觀之刺激對遊客而言具有正向之知覺感受，包括具知覺自然度、知覺復癒與景觀偏好。此外，本研究亦發現大貓熊館的知覺自然度透過知覺復癒影響景觀偏好；而知覺復癒可直接影響行為意圖或以景觀偏好為中介影響行為意圖，此外對物種的喜愛亦顯著影響遊客之行為意圖。

關鍵字

室內展館 ； 注意力恢復理論 ； 恢復性環境 ； 知覺復癒 ； 臺北動物園

並列摘要

The overriding objective of the research is to explore the relationship between simulated natural landscape and visitor's perception in an artificial setting of Taipei Zoo. The Giant Panda House (GPH), an indoor exhibit, was planned to our experiment site. This study used the landscape of Giant Panda House as stimuli. Participants were selected after stay the landscape more than one minute to complete a questionnaire, and were assessed their perceived naturalness, perceived restoration, species and landscape preference, as well as behavioral intentions respectively. The study results showed that the whole environment of the Giant Panda House as a restorative environment, and that have the visitor's perceived naturalness, perceived restoration and landscape preference significantly. In addition, we found that the perceived naturalness could influence landscape preference via perceived restoration, and perceived restoration directly influence behavioral intentions as landscape preference to be an intermediate position. Moreover, animal's preference also influences visitor's behavioral intentions significantly.

並列關鍵字

Indoor exhibit ； attention restoration theory (ART) ； restorative environment ； perceived restoration ； Taipei zoo