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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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ACI:

Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Abstract

Abstract

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Chinese/English Abstract :

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Times Cited :

中國廣告學刊
5-year impact factor (Impact Factor)
0.150
2017 Year
  •     Subject
  •     Ranking
    Communications 6
    Generalities 24

Please go to Academic Citation Index to view complete annual metrics of journals.

1817-6763, Annual Periodical,Regular Release

DOI : 10.29986/TJA

Index Collection: : ACI

Title Changes List
  • 中國廣告學刊

    1998 / 03 - 2020 / 03(Regular Release)

Basic Information

Language : Traditional Chinese

Available From: : 3 期

Key Words : 廣告

Social Sciences> Mass Communication

Publisher

中國文化大學廣告系

Taiwan

中國文化大學廣告系 Publishing 』

25期
Total1Pages
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1

橫跨媒體世代的領航者:凱普洛克國際傳媒股份有限公司董事長 邱榮光

李芳綺

媒體購買代理商凱普洛克傳立媒體平面媒體

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2

薪火相傳的廣告掌舵人:台灣電通股份有限公司董事總經理 胡嵓巽

鄺郁婷

廣告代理商台灣廣告台灣電通企業經營廣告公會

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3

公關界屹立不搖的策略家:先勢行銷傳播集團執行長 黃鼎翎

王薏晴

先勢行銷傳播集團公關代理商先勢公關

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4

探討內、外部整合行銷傳播效果對博物館特展的購買行為之影響-以涉入度為中介變項

陳琬茹(Wan-Ju Chen)羅雁紅(Yen-Hung Lo)

博物館行銷整合行銷傳播涉入程度購買行為購票意願Marketing in MuseumIntegrated Marketing Communication (IMC)InvolvementPurchase BehaviorIntention of Buying Ticket

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5

電影視覺特效發展策略之探索-以虛擬實境為例

楊錫彬(His-Pin Yang)

視覺特效電腦動畫虛擬實境Visual EffectsComputer GraphicsVirtual Reality

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6

面向彩虹-同性戀代言人相似性對於廣告效果之影響

鄭紹成(Shao-Cheng Cheng)王雪瀞(Hsueh-Ching Wang)汪承偉(Cheng-Wei Wang)高于歡(Yu-Huan Kao)

同性戀相似性推薦式廣告廣告溝通效果HomosexualSimilarityEndorsers AdvertisementAdvertising Communication Effect

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25期
Total 1 Pages
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