- 期刊
西洋劍產業運動服務業創新經營模式及策略－以台中林敬洋擊劍俱樂部個案分析
Innovative Business Model and Strategy of Sport Service Industry in Fencing Club - Using ＂Ching-Yang Lin Fencing Club＂ as a Case
摘要
本研究檢視臺灣擊劍運動俱樂部經營現況，採產學合作，以服務業創新經營模式理論，應用在擊劍俱樂部的經營，產業個案是「臺中林敬洋擊劍俱樂部」。文獻回顧建立概念性架構和假設命題，並對個案進行資源盤點和SWOT分析。訪談對象為相關利害關係人，主要包括業者、協會人員、教練、學員、家長和潛在顧客等。分成擊劍運動參與式觀察和訪談，及其他類型運動俱樂部觀察和訪談。潛在顧客體驗課程後，進行訪談和體驗腦波、心律及眼動儀測試和問卷填答。研究結果顯示西洋劍運動服務經營可融入教育意涵，除技術外，運動本身對於年輕學子個性塑造有潛移默化的影響。經營者能否從教練轉型為老闆思維、教練的形象、教學和課程管理、贏得家長的信任和企業贊助、策略聯盟和國際化等是俱樂部經營成敗的影響因素。本研究對於擊劍運動服務業創新經營模式及策略，提供有用資訊給相關業者和該運動推廣者參考。
並列摘要
The study attempted to examine the status of fencing sports clubs for business in Taiwan. This empirical research project adopted the form of industry-university collaboration. A theoretical framework related to an innovative services business model was provided to examine fencing club business. This study used ＂Taichung Ching-Yang Lin Fencing Club＂ as the research case. Based on literature review, the conceptual framework and propositions were developed. Resources of the case and its related SWOT analyses were investigated. Participants included those stakeholders such as club managers, association staff, coaches, students, parents, and potential customers. Data collection included observation and interviews in fencing clubs and other types of sports clubs. Those potential customers experienced the fencing course first, and then accepted interviews, took tests of brain wave, heart rate and eye tracker and answered a survey. The research results showed that the service operation of the fencing clubs might be designed to connect with some educational benefits. In addition to skills, fencing sports itself had a subtle influence on the shaping of young students' personalities. Whether the operators might transform their mindset from being a coach to a boss, coach's image, teaching and course management, parents' trust and corporate sponsorship, strategic alliance and internationalization were the possible factors that might affect the success of the fencing club business. The study provides useful information about some fencing innovative business model and strategy to sport service industry in fencing clubs and to Sports Administration for planning policy to promote the fencing sport.