- 期刊
以服務體驗探討體育博物館的服務設計
Service experience applied in the sport museum of service design
摘要
本研究目針對國立體育大學於民國一○二年所開放的體育博物館服務現況做以分析，以深度訪談與觀察法，分為觀賞者與經營者兩類，運用體驗行銷的理論架構的具體內涵進行分析，最後以服務體驗旅程提出觀賞前、中、後的問題。本研究發現觀賞者於體驗前：普遍對視覺傳達感到疑惑、混亂等感受，並在校史區與奧運五環區感受到進入障礙；觀賞中：觀賞者普遍對展示物要傳達的東西感到疑惑且未能瞭解背後的故事，且在展區中的觀賞動線上有摸不著頭緒的感覺，奧運展區中感受到單調的感覺；最後在觀賞後；有部分展區的展示未能被觀眾注意。最後對博物館提出的建議為體驗前：1.主展場的視覺傳達2.建立觀賞流程3.建立明確的顧客需求標誌4.降低觀賞者進入校史區與奧運五環的障礙；體驗中：1.提升導覽系統2.加強展示脈絡的規劃3.奧運特區的展示內容與介紹4.校史區的影片傳達效果5.可深入研究校史區的兩極化評價因素6.可增加展物或非展物上的互動體驗；體驗：1.加強較少人經過的區域進行吸引力的提升。
並列摘要
In evolving museology, museum should be to ＂build who designed＂, It is not only consider the preservation planning ,we need to study more about non- exhibit service issues, this study the National Taiwan Sport University Museum, based on the theory of strategic experiential modules (senses, feelings, thinking, action, correlation), and print to users s experience journey, service experience problems after viewing experience :The audience is feel confused about sense of sign, especially when audience exhibit school history and Olympic district, it will like a barriers to entry, and they can't to receive the marks; second audience generally can't understanding the story behind history, Olympic district; Finally; somewhere exhibition area will not watch by audience. Finally, the proposal put forward by the former museum experience: a main exhibition of visual communication 2. Establishing ornamental process 3. Establish a clear sign of customer needs 4. Reduce the viewer enters school history area and the Olympic rings barriers; experience: 1. To enhance the navigation system 2. Strengthening show presentation context 3. The movie conveys the effect of the Olympics to show the contents of the SAR and introduce school history District 4. 5. deeply polarized evaluation factors school history exhibition area 6. The increase was Interactive exhibition objects or experiences on; 1. Strengthen after people experience less attractive areas through promotion.