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  • 會議論文

從美國啦啦隊市場化分析我國啦啦隊運動之推廣

From American cheerleading business analyzing Taiwan Cheerleading sport’s development

摘要


本研究以美國啦啦隊為研究對象,探討美國啦啦隊發展歷程及市場化現況。目的:藉由美國啦啦隊運動發展歷程及市場化運作的現狀進行分析,最後針對我國啦啦隊運動的發展現狀再提出建議及推展策略,期許未來啦啦隊運動在我國的推廣能帶來一些助益。方法:透過文獻分析法,並將大量文獻、網站資料收集後進行內容分析。結果:美國啦啦隊運動市場化運作支撐要素:一、啦啦隊協會;二、體育經紀公司;三、體育器材用品公司。建議:一、完善啦啦隊運動協會,充分發揮協會的核心作用;二、與體育經紀公司合作,創建啦啦隊品牌賽事;三、加大媒體宣傳力度,提升啦啦隊運動的正面形象;四、建立啦啦隊運動風險管理策略,加強安全觀念。

並列摘要


This research is using American cheerleading as study subject to discuss American cheer leading develop history and market status. Object: With American cheer leading develop process and US market analyzing, it finally turn to our current development of Cheer leading for recommendations and strategy to future promise in cheer leading. Methods: Using analyzing in documentary. It collects paper document s and web content then will go into assay. Results: American cheerleading operation support element: 1.Cheer leading Association. 2. Management companies. 3. Equipment supplies companies. Recommendation: 1. Maturity in Cheerleading Association. Give it core fountain in Cheerleading sport. 2. Cooperation with management companies, Create cheer leading sport image. 3. Increasing media exposure, and helping in cheer leading positive images. 4. Establishment of the Cheer leading risk management strategies. Strengthen security concept.

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