古蹟探祕－「勸業銀行舊廈古蹟修復常設展」展示更新策略與觀眾留言分析

數十年來，勸業銀行舊廈在多重身分間移轉，從勸業銀行臺北支店、臺灣土地銀行總行，到指定為市定古蹟、成為國立臺灣博物館古生物館，承載豐富的歷史文化內涵。國立臺灣博物館於2021年將古生物館原有的古蹟修復室，策劃展示更新為「古蹟探祕：勸業銀行舊廈古蹟修復常設展」。本文從展示教育實務觀點出發，首先討論本展覽的展示更新策略，在展示敘事上，以勸業銀行舊廈生命史為核心，強化描繪其建造過程、相對應的社會文化脈絡及古蹟保存價值。同時，展覽在闡述古蹟修復時，不僅呈現修復歷程，更凸顯其中多樣面向的意義與課題。而在展示手法上，本次更新透過重新梳理詮釋的建築構件與物件、重訪古蹟修復現場的遊戲與摺頁任務、有關古蹟與修復的提問等途徑，試圖促進觀眾主動探索。再者，作者將蒐集了約兩年半共160則的觀眾留言進行初步分析，可瞭解展覽能激起觀眾對古蹟保存修復理念的共鳴，包括引發自身認識古蹟生命史的興趣、產生情感連結、認同其中價值以及對修復團隊致謝等，並發現許多觀眾對更新後的展覽給予正面感受與回饋。而因留言本的自由開放性，也出現部分短評、泛論或與展覽無關的內容，雖然這些仍是留言的重要型態，但作者進一步反思，若博物館期望促使觀眾思考相關議題，可試圖透過具體提問設計，如增加展示圖文中提問的明顯程度、提供適當的留言引導，以激發觀眾更深入的書寫回饋。

關鍵字

展示更新；觀眾留言分析；展示教育實務；古蹟修復再利用

並列摘要

The former Kangyo Bank building has historical and cultural significance. It originated as the Taipei branch of the Nippon (Japan) Kangyo Bank before serving as the headquarters of the Taiwan Land Bank. Later, it was designated as a municipal historic site by the Taipei City Government. Today, it is the Natural History Branch of the National Taiwan Museum (NTM). Inside, NTM curated a permanent exhibition entitled Exploring History: Permanent Exhibition on the Former Kangyo Bank Building's Restoration in 2021. The aim of this paper is to discuss the revamping strategy for this exhibition from a practical museum exhibition and education perspective. The exhibition narrative focuses on the life story of the building, emphasizing its construction process, corresponding sociocultural contexts, and the value of its preservation. It also highlights the restoration process and its diverse meanings and issues. Exhibition techniques that promote visitor engagement include the reinterpretation of architectural components and objects, revisiting of the restoration site through games and tasks detailed in explanatory leaflets, and asking of questions about historic sites and restoration. Over a period of two and a half years, 160 visitor comments were collected and analyzed. The results indicated that what resonated with visitors were concepts related to historic site preservation and restoration. In addition, visitors were interested in the life story of the historic site, which fostered emotional connections. Moreover, they recognized its value and expressed gratitude towards the restoration team. As such, many of the comments were positive. Due to the free and open commenting process, some comments were unrelated to the exhibition or were "short evaluative," but still provided important feedback. If museums would like to receive visitor comments that are relevant to their exhibitions, they need to design specific questions. By highlighting questions on exhibit panels and providing appropriate guidance on the leaving of comments, visitors can be encouraged to give more in-depth feedback.