- 學位論文
傳銷團隊組織發展之案例分析:以Nu Skin NP團隊為例
A case study on Development of Network Marketing Team: Use Nu Skin NP team as an Example
摘要
本研究在探討運用「傳銷的方式」進行創業的要點。一般培育直銷經營者具備銷售、推薦事業、複製團隊的能力往往需要1~2年，但易造成人員上無法堅持而流失，往往造成下線成員僅有50%的存活率，因此本研究為了使能力的培育時間縮短、提高下線存活率，透過領導理論的魅力型領導、變換型領導、服務式領導與組織經營策略的組織文化、組織公平等理論基礎，研究在台灣具有70%占有率的美商Nu Skin公司之「NP團隊」，如何以兩個觀念、遵守五大原則與每日七件事的培育模式經營團隊；再透過理論基礎調整NP團隊在魅力型領導、變換型領導、組織公平與文化之領導成員交換關係的做法，最後獲得，培育下線擁有獨立談case與進新人的能力只需3~6個月、並提高存活率至70%，也因此提高的下線在經營時的每月平均收入。
並列摘要
This study investigated important points by using of "MLM approach" to start a business. Generally training operators has the ability of direct sales, recommended business, and copy the team often requires 1 to 2 years, but it is not be easy to instant to holdup and causing the loss of the operators; this research capacity in order to shorten the time in training, and organizational leadership theory through the charismatic leadership, transformational leadership, servant leadership and organization culture, organization justice theory, research in Taiwan with a 70% share of NuSkin Enterprise such as the "NP team ", how the two concepts, to comply with the five principles of the cultivation of basic seven daily pattern, to manage the team; then through adjust the NP team theory charismatic leadership, transformation leadership, organizational justice and cultural and exchange between the leading members of the practice, so finally obtain the ability of operators in the training can be reached at 1 year.