與陌生人同行旅遊之價值研究

The Study on Tourism Values of Traveling with Strangers

温承容(CHENG-JUNG WEN)

指導教授 ： 黃淑琴

朝陽科技大學/管理學院/企業管理系/碩士(2016年)

摘要

旅行是體驗生活的方式，一個人旅行或結伴同行都會有不同的收穫與價值。在多數人的旅遊經驗往往是與熟識的親友同行並進行計畫性的旅遊，因此過去研究大多關注此模式下的旅遊經驗。然而，陌生人卻總能在旅途中帶來意料之外的驚喜或新經驗，但現有研究對此卻所知闕如。網路盛行下，透過網路媒合陌生人同遊旅行儼然已成新興旅遊模式，因此，本研究透過深度訪談七位旅行者與兩位跟隨紀錄者，針對曾具有與陌生人同行旅遊經驗的遊客為對象，主要目的在探討其與陌生人同行旅遊之旅遊經驗、影響因素以及旅遊價值。研究結果顯示：(1)旅遊價值包括情感價值、認知價值、社會價值、功能價值；當中以社會價值社會價值被提及次數最多，其次為情感價值。(2)與陌生人同遊的旅行中可從「顧客參與」、「顧客間互動」了解其旅遊經驗，前者分為事前準備、建立關係、顧客干涉，當中以顧客干涉被提及次數最多；後者可分為幫助、語言表達、阻礙、學習、評斷，當中以語言表達被提及次數最多。(3)遊客的旅遊經驗會受到參與者的人格特質、旅遊團體的群體規範、遊程設計之影響，當中又以遊程設計最為重要。

關鍵字

遊程設計 ； 旅遊價值 ； 顧客間互動 ； 顧客參與

並列摘要

Travel is to experience a way of the life, traveling alone or with a companion will make different gain and value. In most people's traveling experience is often associated with familiar friends counterparts and plan of travel, therefore, most of studies in the past were focus on travel experiences in this mode. However, strangers can always brings unexpected surprises or new experiences while traveling, current research have failed to be aware of. With the prevalence of Internet, through the Internet matchmaking stranger with outbound travel seems to have become a new tourist mode, therefore, through the depth interviews from the seven travelers and two follow recorders, the visitors who have worked with strangers counterparts travel experience for objects, the main purpose of this research is discussing its tourism travel experience with strangers counterparts, influencing factors and tourism value. The results show that: (1) Travel value including emotional value, cognitive value, social value, functional value; in which social values are mentioned the most, followed by sentimental value. (2) Tour which traveling with stranger counterparts can be understand their travel experience from "customer participation" from the "interaction between customers”. The former is divided into pre-preparation, build relationships, customer intervention, in which customer intervention is mentioned most; the latter can be divided into help, language expression, obstacles, learning, judgment, in which language expression is mentioned most. (3) Travel experience of tourists will be influenced by personality traits of the participants, group standard of tourist groups, journey design, in which journey design is the most important one.

並列關鍵字

Journey design ； Tourism value ； Customer interaction ； Customer participation

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