臺灣木製家具產業競爭策略之研究

Study on the Competitive Strategies for Wood Furniture Industry in Taiwan

賴建興(Chien-Hsing Lai)

《林產工業》 18卷1期 (1999/03) Pp. 1-14

摘要

台灣木製家具業，近年來，由於木材原料取得不易，勞工普遍缺乏，土地取得成本偏高，環保意識高漲，及整個國內投資環境丕變，致使木製家具產品在競爭激烈的國際市場上漸失去其競爭優勢，因此本研究目的，在分析目前木製家其業之競爭環境並擬訂台灣木製家具之競爭策略。結果發現在競爭環境的分析上，大體而言，台灣木製家具產業面臨的競爭威脅極高，造成產業獲利降低，這些威脅，包括亞洲各國木製家具產品的競爭威脅、木製家具購買者之強有力的議價優勢、及木料供應商的高議價能力等。因此國內的木製家具業者，在競爭策略的建議，包括有物料來源多樣化，及產品差異化。

關鍵字

競爭策略 ； 全面成本領策略 ； 木製家具 ； 木材產品

並列摘要

Taiwan wooden furniture industry has experienced the lack of labor, shortage of raw material, and over estimated land cost for the past few years. The industry is losing its competitive advantage on production input costs in the worldwide furniture market. Therefore, the objective of this research is to investigate the industry competitive environments, i.e. government policies, macroeconomics, and industry structure. By understanding the competitive environments of industry, the competitive strategies for the Taiwan wooden furniture industry can be provided. The results show that the Taiwan wooden furniture industry has threats from other Asia countries' competition, wood furniture buyers, and wood material suppliers. Thus, the suggestion of competitive strategies for manufacturers are: establishment of the information gathering system, diversification wood material sources, and products differentiation.

並列關鍵字

Compe titive strategy ； total cost leader strategy ； wooden furniture ； wood products