桃園區休閒農場田園餐飲經營管理現況之分析

Current Status of Management of Rural Cuisines in Leisure Farm in Taoyuan District

蘇寄萍(Jih-Pyng Su)

《桃園區農業改良場研究彙報》 52期 (2003/03) Pp. 53-67

https://doi.org/10.29567/ZHWHGX.200303.0005

摘要

農場田園餐飲輔導案目前已完成台北縣、桃園縣、新竹縣，總計15處。以餐飲特色來說以合菜為主，而餐食類型則是鄉土風味餐。其中客家料理佔了大部分，但是料理者的證照比例明顯不足；外場與廚房皆沒有著制服有53.3%，兩者直接影響到餐廳經營的品質與形象。在餐廳的財務經營方面，獨資經營者有73.3%，其資金籌措來源有退休金、祖產、畢生積蓄與跟會。餐廳會用口碑宣傳最多有86.7%。客源目前主要以小團體（6－19人）遊客為主有50.0%。自然景觀與地理位置多半是農場的優勢，但對餐飲經營管理的認知不足，則是急需加強訓練和行銷的。

關鍵字

田園餐飲 ； 經營管理 ； 現況

並列摘要

An investigation was conducted to compare the local cuisines adopted in leisure-farm restaurants in Taipei, Taoyuan and Hsinchu Counties. Based on a comparison of speciality of servings, it was found that nearly all the restaurants provided table a'horte and savory local dishes with the Hakka ethic cuisine. There were very few owners and service staff, including cooks and chefs, with liciences; 53.3% of them wore undress uniforms. Both factors obviously affected the quality and image for farm management. About 73.3% of restaurants were owned and operated by the single proprietor, and their capital investment was from pension, inheritance property, savings, and loan association. For marketing strategy, about 86.7% flow of information were through person-to-person contact. Currently, 50% of tourists visited were small groups consisting of 6-19 persons. Promising advantages of leisure-farm were its natural beauty of landscape and favorable geographical position. However, rationales for management need to be promoted.

並列關鍵字

rural cuisine business ； management ； current situation