兩岸新聞交流模式：以東森電視公司為例

Modes of Cross-Strait News Exchange: A Case Study of the Eastern Broadcasting Co.

祝仲康(Zhong-Kang Zhu)

《復興崗學報》 94期 (2009/06) Pp. 123-147

https://doi.org/10.29857/FHKAJ.200906.0006

摘要

東森與對岸之新聞交流模式可分為付費之商業機制模式、免付費之非商業機制模式與溢出模式三類。付費之商業機制模式主要應用於器材租用與新聞購買；免付費之非商業機制模式則包含駐點採訪、合作支援、高層互訪等方面，屬於交流大宗；至於溢出模式則是指跨領域之合作，例如東森員工赴大陸擔任活動評審或是晚會主持人等。此外，交流模式具有諸多特性，例如：合作為主，營利為輔；密切而穩定；不對稱性；地域差異性；交流「政治學」等。

關鍵字

大陸電視台 ； 東森 ； 新聞交流模式

並列摘要

The cross-Strait news exchange began in 1987 and has been closer over the last two decades. As a result, a thorough research on modes of it becomes necessary. On the other hand, the Eastern Broadcasting Company (hereinafter referred to as EBC) had claimed its ambition to be a ”Chinese CNN”, which makes it a good subject for such research.
News exchange modes between EBC and its mainland counterparts can be categorized as three major types. They are: modes with fee, modes without fee and spillover. Modes with fee deal with equipment rental and news purchase while modes without fee comprise visiting, cooperation and all kinds of support. As for spillover, it's cooperation beyond news sector such as entertainment events. Features of news exchange modes are many, including ”more cooperation, less business”, closeness and stability, asymmetry, region-based heterogeneity and ”exchange politics”.
Since Ma took office in May 20, 2008, ties between Taiwan and the mainland are warmer, hence a brighter prospect for news exchange. This writer will conclude his research by offering some suggestions to make use of the newly developed good will to improve cross-Strait news exchange.

並列關鍵字

the mainland TV station ； EBC the Eastern Broadcasting Co. ； news exchange mode