森林遊樂區美景經濟價值評估研究－以惠蓀森林遊樂區為例

Assessing the Scenic Beauty Value in Forest Recreation Area: Evidences from the Huisun Forest Recreation Area

林彥妤(Yen-Yu Lin) ； 柳婉郁(Wan-Yu Liu)

《應用經濟論叢》 108期 (2020/12) Pp. 207-246

https://doi.org/10.3966/054696002020120108006

摘要

本研究目的在評估惠蓀森林遊樂區之美景價值，以及探討樣本中具有抗議性想法之受訪者與其社經背景之相關性；在實證分析的部分採用區別分析、Heckman二階段選擇模型、羅吉斯迴歸、四種OLS迴歸。本研究採用非市場價值評估法中的條件評估法來評估美景價值，並採用支付額度卡法作為誘導支付模式。本研究共計發放250份問卷，回收之有效問卷共計223份，問卷回收率為89.2%。研究結果顯示惠蓀遊客每人每年美景價值為3,246元，將其乘上2016年惠蓀各月份之遊客人次，計算結果得到惠蓀森林遊樂區之美景總價值為592,110,896元，顯示惠蓀美景十分具有價值。在排除抗議性樣本後之每人平均每年願付價格皆增加，其中以青蛙石步道及松風山步道增加的願付價格最多，分別為50.8元／年／人、47元／年／人。而在排除排除抗議性樣本後惠蓀森林遊樂區的美景價值為670,848,659元／年。此外，實證結果顯示，本地遊客、未婚者、平均到訪次數越少者、停留時間越短者，其對於美景之願付價格相對較低；而年齡越低、教育程度越高、月所得越多、外地遊客、未婚者、停留時間越久的遊客，越可能具抗議性之想法。

關鍵字

條件評估法 ； 支付額度卡法 ； 美景價值 ； 抗議性樣本 ； 惠蓀森林遊樂區

並列摘要

The purpose of this research is to evaluate the beauty value of Huisun Forest Recreation Area, and to explore the correlation between respondents' socioeconomic background and whether they are protester or not. This study uses 4 different empirical analysis, including discriminant Analysis, Heckman two-stage selection model, logistic regression and four kinds of OLS regression. We uses contingent valuation method to evaluate the beauty value, and uses payment card method as the induced payment mode. A total of 250 questionnaires were distributed in this study, including 223 valid questionnaires. The questionnaire response rate was 89.2%. The research results show that the value of beautiful scenery of Huisun visitors is 3,246 NTD per person per year. Multiplying it by the number of monthly visitors of Huisun in 2016, we can know that the total scenery value of Huisun Forest Recreation Area is 592,110,896 NTD, which shows that the beautiful scenery of Huisun is very valuable. After excluding protest samples, the average of willingness to pay (WTP) per person per year increased. Among them, respondents' WTP for Frog Stone Trail and Songfengshan Trail increased the most, which were 50.8 NTD per person per year and 47 NTD per person per year respectively. And the beautiful scenery value of Huisun Forest Recreation Area is 670,848,659 NTD per year. The empirical results show that people who are local tourists, unmarried, those with fewer average visits, and those with shorter stay period time have relatively lower WTP for beautiful scenery. And people with lower age, higher education level, greater monthly income, foreign tourists, unmarried, and longer stay period time are more likely to have protest response.

並列關鍵字

Contingent Valuation Method ； Payment Card ； Scenic Beauty Value ； Protest Sample ； Huisun Forest Recreation Area

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