亂丟垃圾成因：綜合遊客道德情緒與森林遊樂區防衛空間因子之觀點

Causes of Visitor Littering in a Forest Recreation Area: The Perspective from Moral Emotion and Defensible Space Theories

張樑治(Liang-Chih Chang) ； 余嬪(Ping Yu) ； 陳朝圳(Chaur-Tzuhn Chen)

《中華林學季刊》 41卷1期 (2008/03) Pp. 77-92

https://doi.org/10.30064/QJCF.200803.0006

摘要

本研究旨在探討遊客道德情緒、森林遊樂區防衛空間因子（形象、四周環境、象徵性阻礙與垃圾桶）以及遊客亂丟垃圾行為之關係，進而歸納遊客亂丟垃圾成因。本研究以墾丁森林遊樂區作為研究地點；採用立意取樣選擇460位遊客作為研究對象；使用道德情緒與防衛空間問卷收集研究資料；採取多元迴歸分析，探討自變項與依變項之關係。分析結果顯示，防衛空間因子對於高道德情緒遊客亂丟垃圾行為毫無作用，但顯著地影響低道德情緒遊客亂丟垃圾行為，為低道德情緒遊客亂丟垃圾成因的重要機制，亦即森林遊樂區愈乾淨（形象）、員工與告示牌出現在步道上的次數愈多（四周環境與象徵性阻礙）以及垃圾桶數量愈充足，則低道德情緒遊客亂丟垃圾可能性愈低。本研究進一步討論上述結果之實務意涵。

關鍵字

形象 ； 四周環境 ； 象徵性阻礙 ； 垃圾桶

並列摘要

The purpose of this study was to explore the relationships among visitor moral emotions, defensible space factors, and visitor littering in order to identify the causes of the littering behavior in a forest recreation area. Defensible space factors consist of image, milieu, symbolic barriers, and trash cans. The self-report data of the 460 visitors in Kenting forest recreation area were collected by a moral emotion and defensible space questionnaire. The data were analyzed using multiple regression analysis. The results indicated that image, milieu, symbolic barriers, and trash cans were not significantly related to the littering behavior of visitors with higher moral emotions, but these defensible space factors significantly contributed to the littering behavior of visitors with lower moral emotions. Namely, the positive image of a forest recreation area, the frequency of staff presence on trails (i.e., milieu), and the number of signs (i.e., symbolic barriers) and trash cans, by increasing, are related to a lower possibility of lower moral emotion visitors' littering behavior. Implications of the results are further discussed.

並列關鍵字

Image ； Milieu ； Symbolic barriers ； Trash cans