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善用部落格行銷圖書館服務
Using Blog to Market Your Library's Services
若您是本文的作者，可授權文章由華藝線上圖書館中協助推廣。
並列摘要
Constrained by the budget, the library can't market itself by using the mass media. Therefore the Blog-an emerging Internet media-provides with a brand new opportunity toward the library marketing service. This article illustrates the content and the developing tendency of Blog, and introduces five reprehensive Blogs to the readers as references of library information service, demonstrating on how Blog markets the library service as a marketing device, and take ”Blogger.com” as an example to further explains the operation of Blogs.
參考文獻
Blogs Mix up the Media
Marketing Library Services
The State of Blogging. The Pew Internet & American Life Project, Data Memo
Merriam-Webster's Words of the Year 2004
圖資電子報(2005/01/10)
被引用紀錄
劉玉芝（2008）。以讀者需求探討交通大學圖書館之推廣策略〔碩士論文，國立交通大學〕。華藝線上圖書館。https://doi.org/10.6842/NCTU.2008.00017
鄭勝雄（2007）。高中生使用Blog行為之研究－以宜蘭高商為例〔碩士論文，國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-2910200810525302
延伸閱讀
- 蕭尚文、胡鳳生（2007）。Web 2.0時代部落格行銷在公共圖書館之應用。臺北市立圖書館館訊，24(4)，42-56。https://www.airitilibrary.com/Article/Detail?DocID=10112081-200706-201312170026-201312170026-42-56
- 姜義臺（2015）。運用社群媒體行銷圖書館服務之淺析。臺北市立圖書館館訊，33(2)，55-67。https://www.airitilibrary.com/Article/Detail?DocID=10112081-201512-201511270008-201511270008-55-67
- 張淑惠（2003）。知識經濟時代圖書館網路行銷策略。臺北市立圖書館館訊，20(3)，55-73。https://www.airitilibrary.com/Article/Detail?DocID=10112081-200303-201312200034-201312200034-55-73
- 林振春（1997）。從圖書館推廣服務談讀書會與家庭閱讀運動。臺北市立圖書館館訊，15(1)，40-49。https://www.airitilibrary.com/Article/Detail?DocID=10112081-199709-201310070044-201310070044-40-49
- 徐心儀、楊美華（2011）。Marketing Library Services with the Community Features of Facebook。圖書與資訊學刊，(76)，65-87。https://doi.org/10.6575/JoLIS.2011.76.04