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圖書館與圖書供應商間夥伴關係管理之探討

The Exporation of Partner Relationship Management between Libraries and Book Vendors

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摘要


長久以來,圖書館與圖書供應商間即存在著價格的迷思與落差,圖書代理商講求利潤,而圖書館由於經費有限,書刊資料的費用高漲,則以價格為選擇圖書供應商的標準,而近幾年國內政府採購業務為避免圖利廠商之嫌,超過一定金額的採購案,則須以招標為選擇供應商的方法,招標方式也是不離價格為書商選擇的主要因素。筆者鑑於實際的圖書採購經驗,發現行銷的夥伴關係管理適可為此一難題提供一解決方案,因此,以文獻探討的方式,探究夥伴關係應用於圖書館圖書採購業務的理念與實務效益,並提出結論與建議等淺見,以供圖書館界圖書採購實務的另一思考模式。研究結論為,圖書館應以整體服務品質為評選廠商的標準,在合作(約)期間並將合作廠商列為圖書館服務品質管理的一員,且須持續改善、充分溝通、互相了解、彼此配合、信守承諾,以提高圖書採購的效益。

並列摘要


For a long time, there exists the price gap between library and book vendors. Books vendors purchase the benefit, but libraries always have to buy books with the limited budget and want to buy with the minimum price.These years, in order to avoid benefiting the vendors, the domestic governments have to bid to choose the vendors if the acquisition case exceed the fixed amount of the money. But bids always choose the vendor according to the lowest price.According to the practical experience of the author's acquisition, she finds that the partner relationship management fits to resolve this difficult issue. Thus, this article explores the literatures of partner relationship management and its use in libraries, and makes a conclusion and proposes suggestions for libraries acquisition staff. The conclusion of this research propose that overall service quality is the criterion to choose the book vendor. And during the cooperation, the book vendor shall be viewed as one component of the library service quality. And library and book vendor both continue to improve and communicate and negotiate and keep promise so as to raise the benefit of acquisition.

參考文獻


胡述兆著、吳祖善著(2001)。圖書館學導論。臺北市:漢美。
Rajesh Singh(2003).Developing Relationship Marketing with Customers: A Scandinavian Perspective.Library Management.24(1/3)
王慶豪(2002)。夥伴關係管理的效益與策略運用:專訪思愛普軟體公司應用方案決策經理王弘逸。電子化企業經理人報告。33,30。
Daniel Housman.(Partner Relationship Management for Enhanced Extended Enterprise Team Selling).
黃貝玲(2000)。從客戶關係管理到夥伴關係管理:From CRM to PRM。電子化企業經理人報告。15,16。

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