社會常模之探討－以秀姑巒溪泛舟活動遇見船數的常模爲例

Social Norms of White Water Rafting on Hsiukuluan River

陳沛悌(Pei-Ti Chen) ； 林晏州(Yann-Jou Lin)

《戶外遊憩研究》 10卷2期 (1997/06) Pp. 1-18

https://doi.org/10.6130/JORS.1997.10(2)1

摘要

社會常模理論乃研究某特定群體一致同意的評估準則，有助於遊憩資源經營者建立管理標準。本研究將秀姑巒溪泛舟遊客依動機分成三個同質之次群體，藉以檢定個別次群體間使用量的常模存在與否。研究結果發現只有主要動機爲滿足自我的遊客群體對適當使用量意見的一致性、強度及使用量對遊憩體驗的重要性均高，所以存在著共享的使用量常模；而隨遇而安型的遊客，對於使用量的認知強度低，社交聯誼型遊客對適當使用量同意的一致性低，均不存在使用量常模。

關鍵字

常模 ； 強度 ； 集中性 ； 評估準則 ； 擁擠

並列摘要

Evaluative information about appropriate use conditions is a necessary component of managing impacts in recreation settings. Social norm theory, which suggests there may be group agreement about appropriate conditions, can be applied to help establish standards. Norms were identified and measured using data from the white water rafting visitors on the Hsiukuluan River to empirically illustrate the application of the model to a recreation setting. The rafters were grouped into three homogenous subgroups according to their motives. Results show that: an encounter norm can be identified and conformed in the self-pursuit subgroup; but there is less shared agreement for those without particular motives and for those focusing on social relationship.

並列關鍵字

norms ； intensity ； crystallization ； evaluative standards ； crowding