從紅色經典到愛國主義商品：大陸主旋律電視劇文本意義的變遷

From Red Classic to Patriotic Commodity: Changes of the Mainstream Melody Dramas Texts in China

張裕亮(Yu-Liang Chang)

《中國大陸研究》 50卷4期 (2007/12) Pp. 1-29

https://doi.org/10.30389/MCS.200712_50(4).0001

摘要

大陸主旋律電視劇長期來扮演如同詩歌、歌劇、舞蹈等，具備視覺、口傳特質的傳媒，有效地發揮了召喚民眾認同社會主義「新中國」，以及闡釋黨國政策理念的功效。90年代起，在黨國當局與民間社會的利益共謀下，以商業元素製作的主旋律電視劇不斷推出，成為與商業電視劇共存的特殊現象。這些90年代主旋律電視則扮演了中共在改革開放後面臨意識形態真空，重新凝聚民眾認同黨國、甚且是中華民族的有力傳媒。

關鍵字

大陸電視劇 ； 主旋律 ； 紅色經典 ； 文化霸權 ； 意識形態國家機器

並列摘要

Like poetry, operas and dances, the mainstream melody dramas in China have been used as a medium by the government to illuminate the party's policy and idea in attempt to evoke the people's identification with ”New China” in terms of socialism. Since the 1 990s, through the complicity of interest between the government and its people, mainstream melody dramas made in commercial attempt are being broadcasted continuingly, which results in a special situation, that is, seeing mainstream melody dramas and commercial programs coexist on televisions. Therefore, while the Chinese government is facing the need in forming a new ideology after the reform, these mainstream melody dramas become an indispensable method/medium in recongealing the people by calling upon their identification with the party or even the thought of being a Chinese.

並列關鍵字

mainstream melody dramas ； melody ； red classic ； cultural hegemony ； ideological state apparatuses

參考文獻

新浪網

火爆電視網

新華網

新浪網

中國電視