蓬生麻中，不扶而直：社群歸屬感和科技使用之效果

With the Good We Become Good: The Effect of the Sense of Community Belonging on Technology Use

侯勝宗(Sheng-Tsung Hou) ； 樊學良(Hsueh-Liang Fan)

《臺大管理論叢》 24卷2期 (2014/06) Pp. 115-150

https://doi.org/10.6226/NTURM2014.MAY.R11011

摘要

社會一線工作是人類生活專業分工下必然存在的職業，是驅動產業發展和國家經濟的重要基礎。但是，目前文獻甚少探討此種職業從業人員之工作行為和管理意涵。本研究以計程車業為研究情境，探討計程車駕駛在加入衛星派遣車隊後，如何對所隸屬的社群、所從事的工作，和個人所使用之衛星派遣科技產生正向的態度和認知反應，以及科技使用對社群歸屬感與正向心理產出間的調節效果。研究對象為台灣大車隊107位駕駛。研究發現，成員之社群歸屬感越高越會對所隸屬的社群，和所從事的工作產生正向知覺。此外，科技使用對社群歸屬感與信任、工作滿足，和科技使用信心間之關係有調節效果。最後，根據前述分析結果，適度輔以訪談資料，討論其理論和管理意涵。

關鍵字

社會基層職業 ； 社群歸屬感 ； 科技使用

並列摘要

Given the division of labor inherent to modern society, it is inevitable that some people end up doing society’s ＂dirty work.＂ However, little research has been done to enhance our understanding of such occupational contexts. This study aims to explore how individuals working at jobs with negative or dirty associations may achieve positive psychological outcomes by joining a community. Data are collected over three time periods from 107 cabbies in Taipei; the cabbies are all affiliated with the city’s largest taxi fleet, which makes use of the Global Positioning System dispatching technology. The study helps build our understanding of the relationship between the sense of belonging to a community and the resulting positive psychological outcomes (i.e., trust on the part of individuals for the management team of the community, job satisfaction, and confidence belief in technology use). In addition, we also investigate the moderating role of technology use. The results show that the sense of belonging to a community has positive effects on trust and job satisfaction. The moderating effects exist that technology moderates the relationship between the sense of belonging to a community and trust, job satisfaction, as well as confident belief in technology use.

並列關鍵字

dirty work ； sense of community ； technology use

參考文獻

侯勝宗、蕭瑞麟(2008)。科技意會：衛星派遣的人性軌跡。台北市=Taipei, TW:培生集團=Pearson。

侯勝宗、樊學良(2011)。負面科技意會的前因與科技採用：台灣大車隊實證研究。管理評論。30(3)，73-91。

Anderson, J. C.,Gerbing, D. W.(1988).Structural equation modeling in practice: A review and recommended two-step approach.Psychological Bulletin.103(3),411-423.

Angle, H. L.,Perry, J. L.(1981).An empirical assessment of organizational commitment and organizational effectiveness.Administrative Science Quarterly.26(1),1-14.

Ashforth, B. E.,Glen, E. K.,Mark, A. C.,Mel, F.(2007).Normalizing dirty work: Managerial tactics for countering occupation taint.Academy of Management Journal.50(1),149-174.