台灣屏東區域性七年級生服飾美感偏好差異之探討

Esthetic Sensibility in Clothing for the Young Generation Who were Born between 1981 and 1990 for Pingtung District in Taiwan

徐秀如(H.J. Hsu) ； 周冠君(K.C. Chou)

《紡織綜合研究期刊》 17卷2期 (2007/04) Pp. 36-42

https://doi.org/10.6439/TTRJ.200704.0036

摘要

本研究主旨是探討屏東區域性七年級生的美感經驗對服飾偏好的影響，並以人口統計為獨立變項，分析對服飾美感經驗偏好之差異性。調查方式採用封閉式問卷進行，有效問卷為366份。分析統計方法有次數分配法、獨立樣本t檢定、單因子變異數分析、相關分析。結果顯示屏東區域性七年級服飾消費者，因不同的人口統計變項對服飾美感偏好是有顯著差異，且服飾形式性對服飾表達性、象徵性也是有顯著相關。

關鍵字

服飾美感 ； 形式性 ； 表達性 ； 象徵性

並列摘要

This study is focused to analyze individual experience (who were born between 1981 and 1990) of esthetic sensibility toward clothing for the Pingtung district. In this study, a self-administered questionnaire was developed. A total of 366 questionnaires were valid for final analysis. Descriptive statistics, ANOVA and t-test were used to analyze the preference in the esthetic sensibility, while a correlation analysis was used to evaluate the relationships among the indexes. The results revealed that the different demographic variables of consumers who were born between 1981 and 1990 showed significant differences in individual esthetic sensibility toward clothes purchasing. In addition, the formality beauty for clothing was significantly correlated to the expression beauty and symbol beauty.

並列關鍵字

The esthetic sensibilities of clothing ； formality beauty for clothing ； expression beauty for clothing ； symbol beauty for clothing