臺東地區農業產銷班組織運作之評估

Evaluation on the Functions of Agricultural Production and Marketing Management Teams at Taitung Area

林國榮(Kuo-Jong Lin)

《臺東區農業改良場研究彙報》 6輯 (1995/06) Pp. 61-70

https://doi.org/10.6959/RBTDAIS.199506.0061

摘要

為探討台東地區農業產銷班組織運作實際功能，設計問卷進行調查評估，問卷內容涵蓋班組織之教育，社會及經濟三方面，結果發現在教育功能方面，約有七成以上的受訪者認為班組織缺乏設備及教材，亟需加強，但也有七成以上班員經常參加班組織的觀摩與展售活動；在社會功能方面，約有九成經常有來往，也藉此種機會參與社會活動，交換經驗及資訊，約有七成的班組織藉組織公約來約束班員；在經濟功能方面，班組織應首重運銷並建立班特產商標，也希望政府能在生產環境改善，生產資材及設施方面予以貸款或補助，再者為請求政府輔導共同運銷及協助議價。在相關分析及迴歸中，得知班組織管理愈好的農業產銷班，其班員間的日常接觸也愈多，而班組織愈健全者，班內共同購買的生產設備及生產資材也愈多，同時，共同使用這些生產設備及資材的程度愈高，班內共同作業的程度也愈高。因此，強化共同採購及共同使用對班組織的順利運作有相當之幫助。

關鍵字

臺東 ； 農業產銷班 ； 組織功能 ； 評估

並列摘要

To investigate the function of Agricultural production and management teams at Taitung Area, We designed the questionairs, including the educational, social, and economic functions of them. Ninety two casses were randomly selected from 150 teams. It was found that over 70% of the teams lacked facilities. However, there were 73.2% of the teams had frequently social activities, exchanges of marketing informations and experience of farm management.A well organized team had frequent communications among the farmers. It also had good equipments and materials. Furthermore stepwise analysis showed that a strong agricultural research teams may be achieved by reorganized the low activity teams into well managed organizations. Meanwhile, to purchase materials and facilities at lower cost, and set up well transportation and marketing systems may reduce the middle marketing cost by team unit.So far, only a few agricultural production and management teams equiped with well facilities and purchased materials at a common job. However, these teams had well organizations and functions. These successful teams were significantly associated with the assistance of governments by loans or technology assistances.

並列關鍵字

Agricultural production ； Marketing and management team ； Organization ； Functions