臺灣運動產業的產值估算與組成分析

臺灣過去曾是國際上重要的運動商品輸出國之一，近年來隨著國民生活型態的轉變，運動產業在國內經濟活動中的重要性與日俱增。目的：在於探討運動產業的產值與結構組成，屬於運動經濟的研究範疇。方法：主要採用2001年工商及服務業普查資料，從生產面推估臺灣運動產業的產值。結果：作者推估臺灣運動產業的產值總額約為新臺幣2000億元，若扣掉中間產品的價值以推算生產毛額，即附加價值的加總，運動產業整體的生產毛額約為826億元，佔生產總值41.32%（亦即附加價值率），佔國內生產毛額(GDP)的比例為0.87%，還不到1%。若從附加價值的結構組成觀之，其中以運動製造業佔四成多為最大宗，細項又以自行車製造為主要；次要者則為運動批發業，接近兩成，至於運動營造業、運動零售業和其他運動服務業都各佔一成左右。結論：相較於歐美運動產業發展較成熟國家，其產值約佔國內生產毛額(GDP)2%-3%的水準，顯示臺灣的運動產業仍有相當大的發展空間。

關鍵字

運動產業；國內生產毛額；附加價值；臺灣

並列摘要

Purpose: To examine the value added to production and structure of the sports industry in Taiwan. Methods: The authors estimate the total product and value added from the production side. Using the Industry, Commerce and Service Census data of 2001 by DGBAS to estimate Taiwan's production output of sports industry. Results: The total product of the Taiwan's sports industry is about NT$200 billion. Deducting the value of intermediate goods, the value added of the sports industry is about NT$82.6 billion. This reflects that the additional value rate is 41.32%, which accounts for 0.87% of the gross domestic product (GDP). The production of the sports industry is mainly accounted for by the manufacturing of the sports goods, especially the bicycle production. The wholesale of the sports goods stands on the second place, which accounts for approximately 20% of the value added to production. The construction of the sports facilities, retailing and services related to the sports industry all account for about 10% of the sports industry, respectively. Conclusion: Comparing to the Western countries, the Taiwan's production of the sports industry is low. This reflects that the sports industry in Taiwan deserve more attention and development.