以永續觀光發展探討澎湖吉貝島之觀光活動與發展

現今經濟快速發展、國民所得提高以及週休二日實施，緊接著開放陸客來台觀光等，國內各地旅遊如火如荼展開，不論自然風景、人文產業與地方美食，配合廣告行銷或促銷優惠等措施，無非希望帶動當地觀光風潮，進而帶來更多效益。本研究區澎湖離島地區，長久以來觀光產業一直是本地主要重點發展方向，富有玄武岩美景、海洋風光、海鮮美食與文化古蹟為本研究區一大優勢，正因觀光業發展，除了帶來經濟效益外，生態資源也面臨破壞，旅遊品質逐漸下降，因此如何在環境、社會與經濟發展上取得平衡，是需要深思。本研究利用澎湖離島吉貝島為研究區，因吉貝島長久以來已經從漁業轉為觀光產業，經濟收入來源主要依賴夏季觀光活動因此試圖了解吉貝島觀光活動與發展，其具哪些觀光資源，在永續觀光發展之概念，包含調查當地社區、觀光客、觀光資源三個主體對彼此關係，配合問卷與訪談企圖了解觀光地區在社會、經濟、環境三個層面的永續發展概況，更進一步了解當地社區及觀光資源對觀光客產生之影響、觀光資源及觀光客產生對當地社區之影響、觀光客及當地社區對觀光資源產生之影響，綜合評估三者之間互動之情形及所產生問題。

關鍵字

觀光資源；觀光產業；觀光活動；永續觀光

並列摘要

Due to the rapid economic development, the raise of national income, the practice of two-day weekend and the permission for mainland China tourists to visit Taiwan, the tourism industry is flourishing nationwide. All the marketing and promotion combined with natural scenery and local delicacies is expected to bring about much more tourists and economic benefits as well. Tourism industry has been the focal point for the development of Penghu archipelago, for Penghu is rich in unusual geological basalts, sea scenery, cultural and historic spots and fresh seafood. However, with the tourism industry development, it, indeed, gives rise to economic benefits, but also causes great damage to ecological environment. Besides, tourism quality has declined gradually. As a result, how to strike a balance between natural resources protection and social and economic development is now an issue that we must think over. Jibei Islet is the research subject in this study, because its economy is largely dependent on tourism industry in the summertime. With the concept of sustainable tourism development, try to investigate local residents, tourists and the authorities' knowledge of their connection with each other. Through questionnaires and interviews, see how Jibei Islet develops its sustainable tourism from the aspects of society, economy, and environment. In addition, further get to know how residents, tourists and environment affect each other, and thus evaluate their interaction and following problems.