智慧型行動裝置App應用程式使用者知覺價值與滿意度關聯之研究：使用動機為干擾效果

The Relationship between Users' Perceived Value and Satisfaction of Applications on Smart Mobile Devices: The Moderating Effect of Users' Motivation

劉仲矩(Chung-Chu Liu) ； 阮薏樺(Yi-Hua Ruan)

《輔仁管理評論》 21卷1期 (2014/01) Pp. 87-109

摘要

由於智慧型行動裝置已成為數位時代的代表，其內建所需的App應用程式因而大為風行，再加上App的可塑造性能提供多元的行為，因此App已成為業者積極開發、研究的目標；本研究以使用者知覺價值為自變數，使用動機為干擾因子，滿意度為應變數，探討智慧型行動裝置App使用者對於App的知覺價值與其使用後滿意度之差異。本研究回收有效問卷181份，研究發現使用者知覺價值與滿意度有顯著關係，使用動機有部分顯著干擾效果；最後，本研究對學術界、智慧型行動裝置App應用程式業者與開發者提出相關建議。

關鍵字

App應用程式 ； 知覺價值 ； 滿意度 ； 使用動機

並列摘要

The smart mobile devices have become the representative of the digital era, and the applications built-in the devices become big hits. Due to the diversity of smart mobile devices, more and more programmers design and create the innovative applications positively. The purpose of this study is: 1. To investigate the relationship between users' perceived value and satisfaction of applications on smart mobile devices. 2. To define the moderating roles of users' motivation on the relationship between users' perceived value and satisfaction of applications on smart mobile devices. A total of 181 valid copies have been adopted. The results show that there is partial significant in the correlation between the users' perceived value, satisfaction of applications on smart mobile devices and the moderating effect on users' motivation. Finally, this study gives some suggestions for the academics, companies, programmers and users of smart mobile devices.

並列關鍵字

Application ； Perceived value ； Satisfaction ； Users' motivation