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我國開放服務業市場對旅行業之影響及其因應之策

The Impact and Countermeasures on the Travel Industry Coming from the ROC's Liberalization of Service Market

摘要


我國申請加入關稅暨貿易總協定(GATT)以及一九九五年初世界貿易組織(WTO)的成立,均造成國內服務業面臨被迫開放的壓力。政府亦已於今(八四)年五月宣佈旅行社將是被迫開放項目之一,因此現存混亂的市場結構一旦開放復將會面臨更大的衝擊,甚至使得整體旅遊業結構發生丕變,這是值得業者深思的問題。 本文目的除探討GATT架構下服務業貿易的談判過程、旅行業之經營現況、及外國旅行社對本土業者可能之影響,並試圖從政府和業者的立場研究因應之策,期能減少入關所帶來之衝擊。

並列摘要


While applying for the membership in the GATT and with the founding of the World Trade Organization (WTO) in early 1995, the ROC will be inevitably facing pressure to liberalize its service market. In response to the situation, the government declared in May 1995 that travel agencies will also be included in the roster of the items to be liberalized. In this regard, we believe that the existing chaotic market structure will be destined to encounter even greater impact, and most likely will bring about whopping changes to the structure of the travel industry once the liberalization measures are taken. This is especially noteworthy in the circle of travel agencies. This paper focuses on three issues, namely: the negotiation process of the trade of service goods under GATT; how the travel industry operates currently; and the possible impact on the local travel agencies coming from the lifting of the ban on the establishments of foreign companies. Meanwhile, the author will also attempt to work out countermeasures from the different points of view of both the government and of the travel agencies in order to reduce the impact arising from joining the world trade body.

被引用紀錄


許育豪(2013)。價格促銷頻率及深度對消費者行為影響之研究〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2013.00064
張耀堂(2011)。消費者人格特質、民宿特色與民宿類型選擇關係之研究〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2011.00857
陳立潔(2011)。來臺旅遊體驗決策模式對口碑之影響-以民宿為例〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2011.00644
黃雅蕙(2011)。應用手持式行動導覽裝置之遊客體驗設計評估研究:以新社商圈為例〔碩士論文,國立交通大學〕。華藝線上圖書館。https://doi.org/10.6842/NCTU.2011.01141
向春玲(2009)。消費者對公平貿易認知及態度之研究〔碩士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu200900941

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