台灣廠商採購組合板決定因素之分析

An Analysis of Composite Board Importers' Determinant Factors on Their Purchase Decisions in Taiwan

任憶安(I-An Jen)

《台灣林業科學》 12卷1期 (1997/03) Pp. 105-110

https://doi.org/10.7075/TJFS.199703.0105

摘要

本研究主要目的在分析台灣進口組合板的廠商，其在採購時，各決定因素的重要性，並比較其時間差異。全省共有22家貿易商及31家製造商被抽樣調查。並應用單因子變異數分析及鄧肯氏新多變域檢定法，比較11項決定因素的差異。結果是廠商認爲較重要的因素分別爲：品質、客戶反應在、供應穩定性以及交貨凖時。而對供應商名氣、與供應商往來時間長外以及運費不認爲重要因素。很明顯地業者對品質之重視甚於價格。

關鍵字

組合板 ； 採購屬性 ； 行銷通路

並列摘要

This study determined the importance of supplier attributes on composite board purchases by Taiwanese importers. A total of 22 pure trading companies and 31 manufacturers were chosen to ask about attributes based on importance and difference ratings. ANOVA and Duncan's new multiple range test were used to detect if differences existed among suppliers' attributes. Board quality, customers' response, supply stability, and timely delivery were the attributes that most influenced the purchase decisions of respondents. Suppliers' reputation, suppliers' long-term relationship, and freight rates were the attributes that least influenced these decisions. Board quality was found to be significantly more important than price in importers' purchase decision.

並列關鍵字

composite board ； purchase attributes ； marketing channel