遊客對福山植物園解說需求與解說效果之研究

Visitor Demand for Interpretation and Its Effectiveness at Fushan Botanical Garden

林俊成(Jiunn-Cheng Lin) ； 陳麗琴(Lih-Chin Chen) ； 薛怡珍(I-Chen Hsueh) ； 王培蓉(Pei-Jung Wang)

《台灣林業科學》 23卷S期 (2008/10) Pp. s37-s50

https://doi.org/10.7075/TJFS.200810.0004

摘要

本研究以農委會林業試驗所福山植物園為調查地點，藉由現場問卷調查，分析遊客對福山植物園解說需求與解說效果。調查結果顯示：在有效問卷484份中，有高達98.3%的遊客認為到福山植物園需要解說，主要原因在於遊客想增加個人對自然環境的知識。對於解說方式的使用，則以解說牌為主，其次為解說志工。由調查結果看出遊客對解說志工在態度、溝通能力及專業性等表現皆有很高的滿意度；遊客有無參與解說志工所提供的解說服務在遊客的環境行為意向、整體滿意度及重遊意願有顯著差異，而在環境態度的差異則並不明顯。

關鍵字

解說需求 ； 解說滿意度 ； 解說效果 ； 福山植物園

並列摘要

The purpose of this study was to determine the reasons and preference types of visitors' interpretative demand at Fushan Botanical Garden (FBG), Ilan County, Taiwan, and also to analyze differences in environmental attitudes, environmental behaviors, overall satisfaction levels, and intentions to revisit between guests who did and did not use the interpretative services. Using an onsite interview with a systematic sampling method, 484 visitors were surveyed. The results showed that 98.3% of visitors desired interpretative services mainly due to their intention to enhance their knowledge about the natural environment. Most visitors commonly selected the 2 main interpretative media which were interpretative signs and volunteer interpreters. The results also indicated that when using volunteer interpretation, there were positive effects on guests' environmental behaviors, overall satisfaction levels and intentions to revisit, but the visitors' environmental attitudes did not appear to have changed.

並列關鍵字

interpretative demand ； interpretative satisfaction ； interpretative effectiveness ； Fushan Botanical Garden FBG