中國主要機場之航網發展對桃園機場之影響

The Impact of the Air Route Development of China Major Airports on Taiwan Taoyuan Airport

汪進財(Jinn-Tsai Wong) ； 陳宇勤(Yu-Chin Chen)

《運輸學刊》 29卷4期 (2017/12) Pp. 389-411

https://doi.org/10.6383/JCIT.201805_29(4).0003

摘要

中國機場的蓬勃發展，使得亞洲區域內的機場競爭日益激烈，尤其中國三座沿海機場（北京、上海、廣州機場）之成長速度驚人，導致地理位置相近的台灣桃園機場深受影響。為了探討中國三座沿海機場對桃園機場之航線市場影響，本研究利用BCG矩陣分析中國三座機場與台灣桃園機場之航線市場概況，並預測四座機場未來的潛在市場，進一步探討機場間市場重疊的現象，最後透過QSI市場預測方法分析四座機場未來之航線市佔率變化。研究結果顯示，與中國機場相比，桃園機場直至2016年的航線開發情形相對居於劣勢、其歐洲轉機市場則最容易受到中國機場影響，特別是來自北京、上海機場的挑戰，使得2016年桃園機場的轉機市佔率已處於落後狀態，未來發展更是受到阻礙。

關鍵字

機場競爭 ； 重疊市場 ； 潛在市場 ； BCG矩陣

並列摘要

The vigorous development of China's airports has seriously increased airport competition in the Asian region. In particular, China's three main airports' (Beijing, Shanghai and Guangzhou) strong growth has affected the neighboring Taiwan Taoyuan Airport. To understand potential impact of the three China's main airports' growth on the neighboring Taiwan Taoyuan Airport, airport competition from the viewpoint of air routes development is explored in this study. Based on the global flight data of 2004, 2008, 2012 and 2016, this paper firstly analyzes the market status of the China's three main airports and Taiwan Taoyuan Airport by BCG matrix. Next, potential markets of the four airports were predicted and markets overlapped between the airports identified. Finally, the QSI method is used to forecast the changes of the route market share of the four airports. The results showed that until 2016 Taoyuan Airport's route development is relatively in disadvantage in terms of number of destinations served or scope of markets when compared to the China's main airports. This implies that there are difficulties to encounter in developing new routes for Taoyuan Airport. In addition, among the 66 Taoyuan Airport's future potential routes, almost half of them are currently operated routes of China Airports. Due to the geographical closeness of the four airports, there are very high degree of market overlaps. Overall, 74.5 % of Taoyuan Airport's transfer routes are covered by China's airports. There will be high competition among the airports for the transfer passengers.

並列關鍵字

Airport competition ； Overlap market ； Potential market ； BCG matrix

參考文獻

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