台灣健康食品包裝之通用設計調查與研究

The Investigation and Research of Universal Design on the Packaging Design of Taiwan's Health Food

嚴月秀(Yueh-Hsiu Yen) ； 陳俊宏(Jun-Hong Chen)

《商業設計學報》 18期 (2014/12) Pp. 55-70

摘要

本研究嘗試運用通用設計的法則建構於健康食品包裝設計，採四階段進行；首先針對通用設計相關文獻分析，再針對65－75歲之高齡者進行深度訪談，以獲得包裝上的問題點，並作為設計改進的初步準則，第三階段根據初步準則所得結果，參照Universal Design原則，進行統整、歸納，以求出健康食品外包裝通用設計的原則；最後進行實驗設計與調查，以獲得通用設計應用在健康食品包裝上的具體結論。本研究的結果發現1.外包裝宜使用白色或淺色的色彩作為底色。2.適度使用色彩可以增加文字說明設計的區別及強化產品的質感。3.不使用亮面材質及上光的處理。4.為了包裝質感可於不影響文字閱讀的圖形設計上使用金色或銀色。5.包裝的說明文字不得小於7pt。6.「建議用量」為最重要訊息說明，應於外包裝正面加以標示；針對標題字的字形變化並無統計上的差異性，只要清楚即可，玻璃的瓶身比起塑膠包裝，更具保護商品的安全性，對於瓶身的高低與大小並無統計上的差異，瓶蓋大小無統計上的差異，一般市面上的商品皆可輕鬆使用，但瓶蓋的設計則以邊緣具摩擦性的設計為佳。

關鍵字

健康食品 ； 通用設計 ； 高齡者 ； 包裝設計

並列摘要

This study attempted to create the health-food packaging design by utilizing the principles of universal design and was conducted through four stages. Firstly, researchers analyzed domestic and foreign literature reviews related to Universal Design and then performed in-depth interviews with the elderly aged from 65 to 75 with a view to finding out any problems on packaging and using them as primary rules for design improvements. Thirdly, using the results obtained from the second stage, coupled with Universal Design principles, we carried out integrating, summarizing, and determining the principles of universal design for health food packaging. Finally, a cross-analysis of universal design principles with this finding from the experiment was conducted to attain specific conclusions of universal design that can be applied in health food packaging. The findings of this study are as follows. 1. Background packaging should be white or light colors. 2. Moderate use of color can increase the distinction of text and enhanced product texture. 3. Bright surface material and polishing-printing are not suitable in packaging. 4. Gold and silver color can be utilized to increase the packaging texture, under the condition of not affecting the graphic design for reading text. 5. The packaging caption should not be less than 7pt. 6. ＂Recommended dosage＂ is the most important message for instructions, and should be marked on the packaging front. The tit le font makes no statistic difference in packaging printing, as long as it is clearly printed. The glass bottle provides higher protection and safety for goods than plastic one. As to the height of the bottle and the sizes of the bottle and the cap, no statistic differences were found. However, the cap side should be preferably designed with friction for the elderly.

並列關鍵字

Health food ； Universal design ； elderly people ； packaging design

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