Corporate Diversification and Firm Performance: The Moderating Role of Contractual Manufacturing Model

Chia-Wen Hsu ； Heng-Yih Liu

《Asia Pacific Management Review》 13卷1期 (2008/03) Pp. 345-360

https://doi.org/10.6126/APMR.2008.13.1.01

並列摘要

Corporate diversification has been a central issue of research concern in strategic management. Previous research basically suggests that a managed diversification may enhance corporate performance. However, few studies illuminate how a firm's operating context affects the relationships between corporate diversification strategies and firm performance. By taking this weakness into research consideration, this paper examines the features of diversification, a firm's operating context and its impacts on economic performance in detail. Using a longitudinal data containing firm-level operation information during 1997-2002, the empirical investigation finds that product diversity and customer diversity are positively associated with firm performance, whereas geographic diversity is negatively associated with firm performance. However, contractual manufacturing model is not only positively associated with firm performance, but also acts as a moderator between product diversity and firm performance. Implications of this result and suggestions for future research are discussed.

並列關鍵字

Corporate diversification ； contractual manufacturing model ； firm performance

參考文獻

Barney, J.B.(1991).Firm resources and sustained competitive advantage.Journal of Management.17(1),99-120.

Bartlett, C.A.,Ghoshal, S.(1989).Managing across borders: The Transnational Solution.Boston, MA:Harvard Business School Press.

Bartlett, C.A.,Ghoshal, S.(1995).Transnational Management: Text, Cases, and Readings in Cross-Border Management.Chicago, IL:Irwin.

Bettis, R.A.,Bradley, S.P.,Hamel, G.(1992).Outsourcing and industrial decline.Academy of Management Executive.6(1),7-22.

Bromiley, P.(1991).Testing a causal model of corporate risk taking and performance.Academy of Management Journal.34,37-59.