This study examines how the gender preferences of sport media create a hostile environment for queer athletes to come out. In particular, we focus on the 2012 London Olympic news as an example. Sport media has a history of shaping and reinforcing specific gender ideals in sports. These ideals highlight the masculinity of male athletes and femininity of female athlete. Deviations from these ideals are often poorly accepted, leading to an exclusive and homophobic environment in sports. Gay athletes are then stigmatized as being ”ill' or ”unhealthy” which creates a hostile environment for disclosing their sexual preferences. This is worsened when athletes become representatives of a nation in international competitions with their personal identity tied to the image of their nation.